As a company, you have come to realize the power of product reviews. More than 90% of all consumer purchases involve reading at least some of the reviews left by current customers. Like most companies, your products probably have a few reviews in the one or two-star range. Should you respond to these negative posts? …
It’s clear that consumer generated product reviews are getting more attention by consumers and the brands they write about. And yes, reviews are now considered a key metric when a company needs to determine product performance. In this video, we address how to make product reviews actionable, what to do with good reviews and what to …
What do Brands do with Online Product Reviews? [VIDEO] Read More »
On this Cyber Monday, we explore how much weight peer to peer conversations hold when it comes to consumer buying decisions. While many brands and retailers are heavily discounting to move inventory today, others understand that a key to their long-term success is to create products that people will speak highly of. It wasn’t that …
The Weight of Peer to Peer Conversations for Brands and Retailers Read More »
