brands

product review actions

What do Brands do with Online Product Reviews? [VIDEO]

It’s clear that consumer generated product reviews are getting more attention by consumers and the brands they write about. And yes, reviews are now considered a key metric when a company needs to determine product performance. In this video, we address how to make product reviews actionable, what to do with good reviews and what to …

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weight of peer to peer

The Weight of Peer to Peer Conversations for Brands and Retailers

On this Cyber Monday, we explore how much weight peer to peer conversations hold when it comes to consumer buying decisions. While many brands and retailers are heavily discounting to move inventory today, others understand that a key to their long-term success is to create products that people will speak highly of. It wasn’t that …

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