April 2017 - Channel Signal

10 Mistakes to Avoid when Responding to Negative Product Reviews

Experience Driven Strategy / By Channel Signal

Is it a good idea to respond to negative product reviews? The answer depends on many factors. Before deciding on a company policy around review responses, you first have to determine which of your e-commerce partner sites allow comments. Amazon allows comments, and even has an “official comments” pilot program for brands and manufacturers. Sites such as Best Buy, Home …

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Do You Always Want 5 Stars?

Experience Driven Strategy / By Channel Signal

noun per·fec·tion \pər-ˈfek-shən\ A quality or condition that cannot be improved; The act of improving something so that it has no flaws. – Merriam-Webster We talk a lot about product reviews on this blog. You could say it’s our thing. But just because we live to help brands measure their product reviews does not mean we recommend …

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Leveraging the Voice of the Buyer

Experience Driven Strategy / By Paul Kirwin

After much research Channel Signal has come to the conclusion that, 5% of buyers generally write product reviews. Now, this percentage varies widely and depends on price and momentum (either positive or negative). But, again, across all products that number lands at 5%. Now if 5% of buyers write the reviews and 90% of consumers …

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Month: April 2017

10 Mistakes to Avoid when Responding to Negative Product Reviews

Do You Always Want 5 Stars?

Leveraging the Voice of the Buyer

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