U.S. advertising statistics are drastically out of touch with what consumers trust when making a purchasing decision. Brands in the United States are spending more on advertising than any other country in the world. To the tune of $182 billion. Allow that number to sink in. Say it out loud. $182 billion spent on advertising. Even …
U.S. Advertising Statistics Wildly Out of Touch with Consumers Read More »
The odds are your company is measuring all types of KPIs (Key Performance Indicators). From Inventory Churn, Market Share, Conversion, Daily Sales, Gross Revenue and a host of others, you measure every metric in the book. What may be missing is understanding the Voice of the Customer. Paul Kirwin talks briefly about two company KPIs …
A week after the Environmental Working Group released its Annual Guide to Sunscreens, the news that 75% of the products out there offer poor protection or have “worrisome ingredients” has gone viral. The article has been picked up by Mother Jones, Live Strong, Cosmopolitan, countless news sites, blogs and social media profiles – especially moms …
