REQUEST A DEMO
LOG IN

Month: July 2015

product launches

Using Competitor Product Reviews as a Part of Product Development Strategy [VIDEO]

Experience Driven Strategy / By

In today’s Whiteboard Wednesday, CEO Paul Kirwin discusses successful product development strategies. Well before a product is launched, there are some management steps you can take to ensure the product is a long-term success. Very early in the product development stages, you should be analyzing your competitors’ products. Watch the video to understand how Channel Signal …

Using Competitor Product Reviews as a Part of Product Development Strategy [VIDEO] Read More »

If 85% of Reviews are Positive, What Moves Prospects?

Experience Driven Strategy, Today's Consumer Journey / By

Many companies believe that most of their product reviews—whether they originated on their own site or a third party partner site—are positive. Many also believe that negative reviews cause little or no damage. The first assumption is true. The second is not. Channel Signal looked into its substantial database of reviews and came up with …

If 85% of Reviews are Positive, What Moves Prospects? Read More »