Channel Signal: Competitor

Benchmark your users’ experiences with your products against the competition.

Your Competitive Landscape, Like Never Before.

This isn’t just competitor data, it’s competitor data from the mouths of the customers. And there’s nothing like it.

Product Setup: Supported

Keeping up on ever-changing products across multiple sites can be quite a chore. Let the experts at Channel Signal do the work for you, via our human augmented machine learning algorithms. You’ll be left with clean, up-to-date products how you want to see them, so you can get right to the business of analyzing your reviews.

There are two options with Supported Collection:

Plus – products are chosen on a keyword and category basis
Professional – gather reviews for all of a brand’s products, giving you the full landscape view.

Brands: 1 +5 Competitors

Aggregate and compare product reviews for your brand and up to 5 competing brands.

Channels: Unlimited

We have 60+ e-commerce sources to choose from, ensuring you get a well-rounded view of your customer experience. There are three categories:

Standard
Premium
Custom

See all sources here.

Products: Up to 1,000

Up to 1,000 products come standard in the Competitor Plan. Additional products can be added for a fee.

Analysis: Add-On

Analysis is available as an add-on for the Competitor Plan.

About Analysis

Our custom analysis comes from an expert in the field of turning product reviews into decision making gold. This is one of our most popular offerings as it is invaluable to have a third party look at your review data with an independent eye.

You may choose to receive analysis weekly, bi-monthly, monthly, quarterly, semi-annually or annually. Your account team will work with you to ensure you get the right time frame for your data volume.

Executive Summary: Add-On

Executive Summary is not included in the Competitor Plan, but is available as an add-on.

Our Executive Summary page contains the high level insights the C-Suite cares about. Perfect for incorporating in board meetings and monthly reports, this will become the most actionable top-line business intelligence that brings the customer into the board room.

Review Response: Add-On

Some sites allow manufacturers to publish a response to a review. This is incredibly important for resolving complaints, clarifying misunderstandings and ensuring no stone is left unturned when there is an unsavory opinion about you or your products.

Channel Signal calls this service “Engage”. It includes daily collection when applicable and the ability to respond without having dozens of tabs open. You may not be able to turn every review into 5 stars, but you can make yourself part of the consumer conversation in a timely manner with Engage from Channel Signal.

Data Frequency: from Daily

With our Standard sources, data comes in daily. For Premium and Custom sources, daily and weekly data options are possible. Talk to your account rep for details.

Textual Analysis: Yes

Industry-leading analysis tools help you uncover trending topics and sentiment in the review text. Use the word cloud as a starting point and drill down on keywords by rating, brand, category, product or e-commerce site. With our advanced keyword search, you can hone in on the exact text you’re searching for.

Keyword Drivers: Yes

About Keyword Drivers (Key Drivers)

Whether preset by you or determined by the data, drivers are key brand attributes you can monitor over time. Our team works with you to ensure each driver is complete by creating if/then rules.

For example, a running shoe company may choose these key driver topics:

Comfort
Performance
Price
Quality
Fit
Style

The Channel Signal team will work with your team to ensure each topic has the right keywords behind them. For example, keywords that may indicate “Style” could include appearance, handsome, attractive, beautiful, ugly, compliment, cute, gorgeous, sleek, modern, stylish and more. “Style” may also include the word looks or looking, but exclude the phrases looking for or looking into. This is where the Channel Signal expertise comes in.

Customer Success: Silver

Our Silver Success Package comes standard with a Competitor Plan.

Silver Success includes:

30 days of set up support and training
Ongoing technical support
Unlimited access to our Knowledgebase
4 hours per month of customized platform trainings
4 hours per month of phone, email, chat & web support

If you anticipate you’ll need further support and guidance, check out our Platinum offering.

Historical Look Back: Yes

By populating your platform with 12 months of historical data, you are able to get an immediate snapshot of your performance in the marketplace. This also allows for immediate year over year comparison of your data.