Channel Signal: Brand

A complete view of your brand’s product reviews from across the web.

Your Brand, How Shoppers See It

Channel Signal Basic is our fully-featured, supported option for brands who only want to see a limited data set: reviews for their own brand’s products.

Product Setup: Supported

Keeping up on ever-changing products across multiple sites can be quite a chore. Let the experts at Channel Signal do the work for you, via our human augmented machine learning algorithms. You’ll be left with clean, up-to-date products how you want to see them, so you can get right to the business of analyzing your reviews.

There are two options with Supported Collection:

Plus – products are chosen on a keyword and category basis
Professional – gather reviews for all of a brand’s products, giving you the full landscape view.

Brands: 1

Aggregate and compare product reviews for your brand only.

Channels: Unlimited

We have 60+ e-commerce sources to choose from, ensuring you get a well-rounded view of your customer experience. There are three categories:

Standard
Premium
Custom

See all sources here.

Products: Up to 500

Up to 500 products come standard in the Brand Plan. Additional products can be added for a fee.

Analysis: Add-On

Analysis is available as an add-on for the Brand Plan.

About Analysis

Our custom analysis comes from an expert in the field of turning product reviews into decision making gold. This is one of our most popular offerings as it is invaluable to have a third party look at your review data with an independent eye.

You may choose to receive analysis weekly, bi-monthly, monthly, quarterly, semi-annually or annually. Your account team will work with you to ensure you get the right time frame for your data volume.

Executive Summary: Add-On

Executive Summary is not included in the Brand Plan, but is available as an add-on.

Our Executive Summary page contains the high level insights the C-Suite cares about. Perfect for incorporating in board meetings and monthly reports, this will become the most actionable top-line business intelligence that brings the customer into the board room.

Review Response: Add-On

Some sites allow manufacturers to publish a response to a review. This is incredibly important for resolving complaints, clarifying misunderstandings and ensuring no stone is left unturned when there is an unsavory opinion about you or your products.

Channel Signal calls this service “Engage”. It includes daily collection when applicable and the ability to respond without having dozens of tabs open. You may not be able to turn every review into 5 stars, but you can make yourself part of the consumer conversation in a timely manner with Engage from Channel Signal.

Data Frequency: from Weekly

With our Basic Plan, weekly data comes standard. If you only need data monthly or bi-monthly, that option is also available for less.

To receive data more frequently than weekly, such as daily, you must sign up for our Engage add-on.

Textual Analysis: Yes

Industry-leading analysis tools help you uncover trending topics and sentiment in the review text. Use the word cloud as a starting point and drill down on keywords by rating, brand, category, product or e-commerce site. With our advanced keyword search, you can hone in on the exact text you’re searching for.

Keyword Drivers: Yes

About Keyword Drivers (Key Drivers)

Whether preset by you or determined by the data, drivers are key brand attributes you can monitor over time. Our team works with you to ensure each driver is complete by creating if/then rules.

For example, a running shoe company may choose these key driver topics:

Comfort
Performance
Price
Quality
Fit
Style

The Channel Signal team will work with your team to ensure each topic has the right keywords behind them. For example, keywords that may indicate “Style” could include appearance, handsome, attractive, beautiful, ugly, compliment, cute, gorgeous, sleek, modern, stylish and more. “Style” may also include the word looks or looking, but exclude the phrases looking for or looking into. This is where the Channel Signal expertise comes in.

Customer Success: Silver

Our Bronze Success Package comes standard for every Channel Signal client. If you anticipate you’ll need further support and guidance, check out our Silver and Platinum offerings below.

Historical Look Back: Yes

By populating your platform with 12 months of historical data, you are able to get an immediate snapshot of your performance in the marketplace. This also allows for immediate year over year comparison of your data.