When designing buyer personas, guidebooks often recommend gathering information by finding people to interview. They talk about searching for candidates on sites like Craigslist. They even suggest offering an incentive in…
Compare Channel Signal
Channel Signal compared to other consumer data metrics
Product Testingcompared to measuring product reviews Learn More
User Experience Testingcompared to measuring product reviews Learn More
Focus Groupscompared to measuring product reviews Learn More
Usability Testscompared to measuring product reviews Learn More
Surveyscompared to measuring product reviews Learn More
Product Quality Measurementcompared to measuring product reviews Learn More
Reliability Testingcompared to measuring product reviews Learn More
There’s No Match for Customer Feedback Analysis
When a customer purchases your product, she often writes a review on the website of her choice. Her goal is to help guide other shoppers around expectations that were met, exceeded or fell short.
Whatever she leaves in her review, one thing’s for sure: there’s no arguing with it. Even if you don’t think it’s true, it’s out there for shoppers’ perusal, and they trust other consumers–their peers–above what you as the brand have to say.
Regular customer feedback analysis is a vital metric for brands. Sometimes it can replace, and other times it is complimentary to other forms of consumer intelligence. Use the navigation to compare and contrast customer feedback analysis with other common resources such as surveys, product testing and focus groups.
The Channel Signal difference?
We handle the messy stuff.
- No more spreadsheets
- Cleaned product variations
- No searching products one-by-one
- Takeaways from a human analyst
- Any number of sites, products, or brands
- Around the clock support