There’s No Match for Customer Feedback Analysis
When a customer purchases your product, she often writes a review on the website of her choice. Her goal is to help guide other shoppers around expectations that were met, exceeded or fell short.
Whatever she leaves in her review, one thing’s for sure: there’s no arguing with it. Even if you don’t think it’s true, it’s out there for shoppers’ perusal, and they trust other consumers–their peers–above what you as the brand have to say.
Regular customer feedback analysis is a vital metric for brands. Sometimes it can replace, and other times it is complimentary to other forms of consumer intelligence. Use the navigation to compare and contrast customer feedback analysis with other common resources such as surveys, product testing and focus groups.