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metrics

Voice of the Buyer

Are You Getting the True Voice of the Buyer (VoB) in your Voice of the Consumer (VoC) Program?

Experience Driven Strategy / By

Traditional VoC programs help brands measure their audience through surveys, interviews and focus groups. Today, it also includes measurement of social media and product reviews. The product reviews segment of VoC is what we like to call “the true Voice of the Buyer”. While surveys and interviews are conducted with buyers, they are subject to …

Are You Getting the True Voice of the Buyer (VoB) in your Voice of the Consumer (VoC) Program? Read More »

Q4 Sales Revenue Measurement

This Metric Will Tell you Why Q4 Sales Revenue is Up or Down

Experience Driven Strategy / By

Like every year, U.S. retail sales are predicted to spike as we enter the fourth quarter. Over the last five calendar years, sales in the 4th quarter have gone up an average of 5.9% compared to Q3. Last year that was to the tune of 1.25 trillion dollars. As usual, marketing and advertising budgets are ramping up as brands lead …

This Metric Will Tell you Why Q4 Sales Revenue is Up or Down Read More »