Customer Experience is Today’s Biggest Opportunity Companies believe the Customer Experience is the most exciting opportunity in business today (Econsultancy and Adobe). It’s no surprise that measuring it has become a major focus. In fact, by the year 2020, customer experience will overtake price and product as the key brand differentiator (Walker study). To measure …
Haters Gonna Hate (but some people have genuine problems with your product, and then your brand.) Haters. Even the best brands in the world have them. Take Apple for example. For all the love and brand loyalty built over the years, some consumers simply choose to go the alternate route. To not be one of …
The Worst Kind of One Star Product Review You Can Get Read More »
Customer satisfaction matters for so many reasons, it’s hard to cover in a single blog post, but here goes. First and foremost, you want to retain customers, and an unhappy one is unlikely to make another purchase. Secondly, there’s the potential positive and negative implications of that customer telling their networks about you, aka word-of-mouth. …
Four Ways to Measure Customer Satisfaction Online Read More »
