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customer-experience puzzle

Companies Call it the Most Exciting Business Opportunity Today, but What’s Missing? [VIDEO]

Customer Experience is Today’s Biggest Opportunity Companies believe the Customer Experience is the most exciting opportunity in business today (Econsultancy and Adobe). It’s no surprise that measuring it has become a major focus. In fact, by the year 2020, customer experience will overtake price and product as the key brand differentiator (Walker study). To measure …

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Post-It-Extreme-Notes

What the New Post-It Extreme Notes can Teach Brands About Audience Expansion

The original Post-It notes from 3M are a wonderful invention that solve real problems for home and office users. With the slogan “Make it Stick with Post-Its”, 3M plays on the idea of helping people accomplish and remember things by writing them down. Different sizes and colors play even further into our memory and associations. …

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