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buying decision

Negative Reviews

Examples, Best Practices for Responding to Negative Reviews on Amazon & Beyond

Experience Driven Strategy / By

A lot of information is at the fingertips of consumers, and product reviews are one of the most useful tools in the consumer toolbox. We go so far as to say that product reviews have been a game changer in the consumer age. With reviews, consumers have the power to read the post-purchase experience of …

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brands need to bridge the gap

Brands are Out of Sync with Shoppers [VIDEO]

Today's Consumer Journey / By

What Influences a Customer’s Buying Decision? We know there are key influencers or influences helping consumers buy a certain product or service. According to a recent study Brands and Consumers don’t align on what truly influences their decisions. Customers 72% are influenced by Family and Friends 72% are influenced by Product Reviews 61% are influenced …

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