For product-focused marketers, designers and developers, it can be easy to get caught up in our own metrics. Looking at survey data, focus group results, internal analytics, customer service and warranty tickets can help us assess how we’re doing with our own customers. But how do our customers’ opinions compare to the competition’s? That really …
Competitive Product Benchmarking: Can You Answer These 20 Questions? Read More »
A couple of days ago I read a great article by Matt Powell, Vice President and Senior Industry Advisor at NPD, in his Sneakernomics series: “Nobody Wins A Race to the Bottom“. Matt addresses the issue of widespread discounting during the holiday season. He says 2018 was the “most promotional” on record, with discounting happening …
For decades, companies have relied on transactional data to determine performance. For B2C product companies, this means point-of sale data that verifies the revenue generated from the various online and brick & mortar channels. However, it’s like looking in the rear view mirror while driving. Point-of-sale data is what happened and doesn’t record what is …
Quantifying User Experience in 2019 Means Predictive Analytics Read More »
