In some companies, the CEO may feel the furthest away from the buyer, save for some distant investor or board member. But in the consumer age, it’s more important than ever for CEOs to be close to the buyer. One way for them to achieve this is by monitoring product reviews. Consumers buy products and …
When using a review aggregation service to collect, measure and analyze your product reviews from multiple sites, you might notice some duplication from time to time. In fact, one of the most frequently asked questions we get from our customers is, “why am I seeing some duplicate reviews”? Although our Senior Analyst Carson Stanwood notes that …
Brands have been catching on to the power of measuring the buyer voice through product reviews. And now, so is the media. The Ecommerce Conversations podcast, which “interviews interesting personalities in the ecommerce space”, recently covered the subject. Past episodes have featured representatives from Amazon, Yahoo, Channel Advisor, Cisco, Alibaba, Etsy and Microsoft Bing. In this …
Hear Channel Signal Founder Paul Kirwin on “Ecommerce Conversations” [Podcast] Read More »
