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Month: November 2016

WSJ: Both Online & Offline Shoppers Read Reviews Online

Today's Consumer Journey / By

In today’s Wall Street Journal there is a good article on the new emphasis retailers like Amazon, Zappos, Etsy and Garnett Hill are placing on the power of product reviews. It’s because of new statistics from a Deloitte 2016 Holiday Online Poll: 66% of consumers read product reviews on websites 51% plan to use reviews online when …

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Sun Chips Compostable Bags

What Ever Happened to the Sun Chips® Compostable Bag?

Case Studies / By

File Under: Product Design Flaws In 2008, in a nod to the environment, Sun Chips® maker Frito-Lay® made their bags compostable. However, there was a fundamental design flaw. Once consumers started digging in for those delicious whole grain snacks, it got chaotic. The Sun Chips® compostable bag was simply too noisy. The company claims they …

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