Like every year, U.S. retail sales are predicted to spike as we enter the fourth quarter. Over the last five calendar years, sales in the 4th quarter have gone up an average of 5.9% compared to Q3. Last year that was to the tune of 1.25 trillion dollars. As usual, marketing and advertising budgets are ramping up as brands lead …
This Metric Will Tell you Why Q4 Sales Revenue is Up or Down Read More »
Your company has spent thousands if not millions trying to develop an image of your product, but is it working? “Half the money I spend on advertising is wasted, the trouble is I don’t know which half.” This well known quote from John Wanamaker is commonly used to describe the inability of companies to know which marketing …
Owlet Case Study: How Do You Know If Your Marketing Message Is Working? Read More »
Oftentimes, the first review we see isn’t the most recent review, but the most “helpful.” To some it may seem the most recent review is the most helpful, but Amazon and other websites have used algorithms to determine which reviews will help the customer make a decision to buy. At Channel Signal, we make it our …
