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Month: October 2015

brands need to bridge the gap

Brands are Out of Sync with Shoppers [VIDEO]

Today's Consumer Journey / By

What Influences a Customer’s Buying Decision? We know there are key influencers or influences helping consumers buy a certain product or service. According to a recent study Brands and Consumers don’t align on what truly influences their decisions. Customers 72% are influenced by Family and Friends 72% are influenced by Product Reviews 61% are influenced …

Brands are Out of Sync with Shoppers [VIDEO] Read More »