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BLOGS
Using Competitor Product Reviews as a Part of Product Development Strategy [VIDEO]
In today’s Whiteboard Wednesday, CEO Paul Kirwin discusses successful product development strategies. Well before a product is launched, there are some management steps you can …
If 85% of Reviews are Positive, What Moves Prospects?
Many companies believe that most of their product reviews—whether they originated on their own site or a third party partner site—are positive. Many also believe …
5 Funny Product Reviews for your Friday
New Related Content: 7 Funny Product Reviews & What Brands Can Learn It’s Friday. It’s summer. And we’re working. Ugh! What better time for a few …
15 Companies Who May Be Missing the Boat on Product Reviews
We don’t usually like to call out companies for what appears to be an obvious oversight, but in this case we just couldn’t help it. …
You Thought You Knew: Product Review Usage [VIDEO/STATISTICS]
So you think you know product reviews? Read this blog or watch this video and we guarantee you’ll learn something new. These are the latest …
The Quality of Information in Product Reviews Trumps Social Media
It happens at least weekly for most Americans: the social media post. Over half of us are on two or more social networks, and we’re …
Product Review Volume Matters
70% of consumers trust online product reviews (Nielsen). And 88% of consumers consult product reviews when researching to buy (Accenture). Now these stats have been …
By The Numbers: Solar Power Statistics
This is an archived post. Channel Signal’s product review aggregator can help brands make decisions based on user experience. Check us out at www.channelsignal.com. If …
By The Numbers: The History and Future of Women in Golf & How Golf Brands Can Understand the User Experience of Female Golfers
Gentlemen Only, Ladies Forbidden? If your husband, boyfriend or even father ever tells you that Golf stands for “Gentlemen Only, Ladies Forbidden”, do us a …
Product Review Showdown: Polar vs. Garmin Watches
Let’s cut straight to the chase. You’re an athlete shopping for a running watch. You could start with professional reviews, but at the end of …
How Your Departments Use Aggregated Product Reviews [VIDEO]
Many companies spend 80% of their time gathering analytics, and only 20% acting on their findings. We argue that this 80/20 rule should be flipped. …
NRF Releases Astonishing Super Bowl Retail Sales Numbers
The National Retail Federation is the world’s largest retail trade association, and they have just released some astounding statistics around retail and this weekend’s Super …
Whiteboard Wednesday: The Power of Product Reviews [VIDEO]
79% of all consumers read product reviews early in their decision making process. And there is plenty of review information out there, most …
What Amazon’s Holiday Outdoor Bestsellers Say About Us
On the day after Christmas, Amazon published a press release summarizing its 20th holiday shopping season in business. The article mostly focuses on the record growth …
Top 10 Outdoor Industry Stories of 2014
It’s difficult to believe it’s been a year since we recapped the top outdoor stories of 2013. Time sure does fly when you’re having fun in …
By The Numbers: The Gluten Free Trend
This is an archived post. Channel Signal has transitioned into a product review monitoring platform to better serve our customers. If you are a brand, …
By The Numbers: The Growth of SUP (Stand Up Paddle Boarding)
This is an archived post. Channel Signal’s product review aggregator can help brands make decisions based on user experience. Check us out at www.channelsignal.com. As you …
Fifteen Social Media Channels Explained
This is an archived post. Channel Signal’s product review aggregator can help brands make decisions based on user experience. Check us out at www.channelsignal.com. We really …
Four Ways to Measure Customer Satisfaction Online
Customer satisfaction matters for so many reasons, it’s hard to cover in a single blog post, but here goes. First and foremost, you want to …
CamelBak Relay Reviews Point to a Solid Expansion Strategy
CamelBak has embarked on an ambitious expansion strategy with its new home water filtration pitcher, called the Relay, which has debuted at Target, Amazon, Bed …