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BLOGS
Infographic: The Evolution of Word of Mouth (From Ancient Camp Fires to Keyboards)
Advertising, in all its forms, isn’t working. Less than 25% of online consumers trust print ads. The numbers are even worse for digital ads (AdAge). …
The Facebook & Wells Fargo Apology Tour of 2018
Both Facebook and Wells Fargo are spending (yes spending, not investing) millions of dollars on advertising campaigns that basically say, “We screwed up. We are …
New Scatter Chart Helps Identify Product Winners & Losers in a Competitive Set [Video]
To say that we are excited about the new Scatter Chart in the Channel Signal platform would be an understatement. This is one of the …
Featured Client: Stanley
Revolutionizing the Way People Enjoy Food & Beverage Stanley, a brand of Pacific Market International, is constantly working toward its vision of revolutionizing the way …
Some Reviews are Fake: Three Reasons that Doesn’t Matter
News Flash: There are Fake Reviews Out There. In 2016, Amazon made a big push to remove incentivized reviews from its platform. What it actually …
3 Things We Love Most About the New ChannelSignal.com
Welcome to the new ChannelSignal.com! Whether you’re a first time visitor or a regular, you may have noticed our new look. The new ChannelSignal.com was …
Are Most Reviews Either Very Positive or Very Negative?
In a number of different conversations recently, I’ve heard people state their belief that reviews are polarized, meaning they’re either glowing or bashing, with little …
Hear CEO Paul Kirwin on the Channel Mastery Podcast
Kristin Carpenter-Ogden is the CEO and Founder of Verde Brand Communications, an award-winning communications and strategy firm with nearly 20 years of expertise. Kristin and …
New Features on the Channel Signal Platform
This month’s newest features continue to improve upon the best tools to benchmark your brand’s user experiences against the competition. For a demo of the …
Is Amazon’s Handling of James Comey’s Book Reviews Unfair to Other Political Authors?
At the time of this writing, James Comey’s book, A Higher Loyalty, had received 740 product reviews on Amazon.com. 94% of those reviews are positive (4 …
How to Conduct a Market Analysis for a New Product (Because We Can’t All Be Henry Ford)
Some people have a knack for developing products that people love, regardless of what the market says. Take Henry Ford and his famous quote about …
Home Depot Continues to Show it Understands Consumers
In today’s landscape where retail stores are closing in droves, it takes a lot to stand out. Or maybe what it takes is something simple. …
Channel Signal CEO Paul Kirwin Featured on Adventurepreneur Playbook [Podcast]
“Paul Kirwin is a serial entrepreneur with a strong track record for building companies that have fundamentally changed the way retail companies sell their products, …
Examples, Best Practices for Responding to Negative Reviews on Amazon & Beyond
A lot of information is at the fingertips of consumers, and product reviews are one of the most useful tools in the consumer toolbox. We …
Product Design Awards vs. Product Reviews for Those Same Products
As we peruse the International Design Excellence Awards (IDEA) product design awards for 2017, we are awestruck at the ingenuity that has us saying over …
American Apparel to Walgreens: A Timeline of 52 Mass Retail Store Closures Announced 2016 to February 2018
As we reported a year ago, over 20 major retailers made announcements of mass store closures in 2016. As 2017 rolled on, 37 major retailers …
Bill Clinton, Jeff Bezos and How Smart Leaders Capitalize on What Moves People
In 1992, despite unprecedented approval ratings for George H.W. Bush, Bill Clinton won the election. He did so by strategically betting that voters would care …
Tide Pods, Dangerous Social Media Challenges & Amazon’s Responsibility
People—lots of them—are eating Tide Laundry Pods. On purpose. There. I said it out loud. I was almost too embarrassed to write this post, except …