Will Peloton’s Ad Snafu End Up a Net Benefit?
Leading into the holiday season, Peloton launched a new 30 second spot to power sales through the new year. Well, it sparked a fury, first with social media and then…
Fresh Signals
Channel Signal’s Product Reviews Blog
Runner-to-Runner: Shoes Must Work With Custom Orthotics
This blog is part of a new Channel Signal series, Runner-to-Runner, where we examine topics and trends within the peer-to-peer conversation about running footwear. The full report can be downloaded…
Runner-to-Runner: Consumers Delighted with Great Fit “Out of the Box”
This blog is part of a new Channel Signal series, Runner-to-Runner, where we examine topics and trends within the peer-to-peer conversation about running goods through product reviews. Today’s topic is…
Runner-to-Runner: Laces Cause Frustration in Footwear Reviews
This blog is part of a new Channel Signal series, Runner-to-Runner, where we examine topics and trends within the peer-to-peer conversation about running goods through product reviews. Today’s topic is…
Ways to Gain Control Over Your Brand’s Amazon Product Detail Page
At Channel Signal, we believe that if a customer takes the time to write a product review, a brand should know what it says. What does that have to do…
Scientists Say Reviews Predict Unsafe Foods. Here’s What Else Reviews Can Do.
This month, researchers from Boston University School of Medicine announced the findings of their product review research. Their conclusion? Product reviews can predict foods that are unsafe for human consumption….
Tapping the Human Element Via Unstructured Data in Product Reviews
Think about some of the most popular websites today. One of the main elements Facebook, YouTube, Amazon and Wikipedia have in common is humanity. We may be in the digital…
The Voice of the Marketplace
Businesses are getting much of their Customer Experience information from surveys and focus groups. This is not real because it is incentivized, at times biased, a very limited dataset and…
And the Most Important Factor in Consumer Buying Decisions Behind Features and Price is….
A new global consumer survey conducted in 2019 has revealed that product reviews are the most important factor when making a purchase, next to features and price. Price and product…
5 Product Review Facts You Probably Didn’t Know [Infographic]
Updated June 2019 If you work for a product-focused, consumer-centric company and you aren’t measuring product reviews, you’ll want to pay attention to this infographic. Product reviews are widely used…
Paul Kirwin to Speak at the SFIA Industry Leaders Summit
Park City, Utah | June 13, 2019 Channel Signal CEO Paul Kirwin rounds out a highly respected group of speakers and keynote speakers slated to present at the annual Sports…
From Mother’s Day to Back to School: The Bigger Meaning for Brands
While the the end-of-year holidays are the most talked about selling time for brands, there’s another period that offers some important marketing dates: summertime. This selling season is upon us,…