There’s Gold in These Stars.
Fun Facts: Consumers spend 31% more on products that have good reviews. Product reviews are widely trusted, second only to friends and family. Channel Signal helps you turn your product…
Fresh Signals
Channel Signal’s Product Reviews Blog
Channel Signal CEO Paul Kirwin Featured on Mountain Money
A lot has changed since Paul Kirwin founded 3point5, which represented the average distance, in feet, between a retail salesperson and a customer during a conversation. When he founded that…
Clean Consumer Feedback Data is Critical
Recently, we have been uncovering just how consumer product review data is driving business for today’s brands. We have also been amazed at the amount of bad data that companies…
As Barbie Turns 60, Mattel Aims to Stay On Trend With Consumers
It’s hard to believe that Barbie has been around since the 50’s, but it was 1959 when American businesswoman Ruth Handler created her. Did you know Barbie’s full name is…
Press Release: Park City Entrepreneur Writes Book About Consumer Reviews
After 15 years as an entrepreneur in the retail and consumer goods industry, Paul Kirwin, founder and CEO of Channel Signal, writes his first book about why consumer reviews matter in…
The Fall of Mass Advertising and the Rise of the Consumer
In my new book, Standout in the Age of the Consumer, I make the case that there has been a major sea change in the marketplace, and it’s being largely…
Press Release: Standing Out
Running Insight 3.1.19 Paul Kirwin provides insight into how specialty retailers can be noticed in a crowded environment.
FTC Cracks Down on Fake Reviews
The First of Its Kind In a press release this last week, the Federal Trade Commission filed its first case against a company paying for fake product reviews on Amazon,…
Press Release: Channel Signal Connects Brands To Consumers With New Analytics Tool
Park City―In the modern age of consumer influence, Channel Signal has developed a powerful platform that allows brands to monitor, analyze and leverage the post-purchase experience. With more than 80…
Ignore Your Customer at Great Risk
Businesses that Consumers Have Taken Down: • Taxi Business with Uber and Lyft • Hotels with AirBnB and VRBO • Cable with Netflix, Hulu, Amazon • Large Retail Boxes with…
What the New Post-It Extreme Notes can Teach Brands About Audience Expansion
The original Post-It notes from 3M are a wonderful invention that solve real problems for home and office users. With the slogan “Make it Stick with Post-Its”, 3M plays on…
Competitive Product Benchmarking: Can You Answer These 20 Questions?
For product-focused marketers, designers and developers, it can be easy to get caught up in our own metrics. Looking at survey data, focus group results, internal analytics, customer service and…
