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Power of knowledge at the Buy Button
A year ago, when the ripple effects of the pandemic started to take hold, we sheltered in place at home. On our laptops and increasingly …
The human side of product scoring
The Ski Magazine Ski Test is the ski industry’s most important and influential product test of the year. Be sure to pick up the magazine …
Consumer behavior and happy returns
As shoppers flock to online retailers in greater numbers, one of the key aspects of the shopping experience that’s missing is the change room. Shoppers …
Want to know what its like being a ski tester for Ski Magazine?
Since the last time I wrote from my post at the base of Solitude in the heart of Utah’s Wasatch mountains I’ve skied on about …
Ski Magazine Ski Test Kicks Off This Week
Yesterday kicked off one of my most looked forward to weeks of winter – Ski Test for Ski Magazine. In my post-college ski bum days …
How accessible are reviews on your mobile device?
Foot traffic to brick and mortar stores has plummeted over the last year due to COVID-19 making direct to consumer e-commerce the buying option of …
It’s time to change how we shop online
Not to bring the pandemic into it again, but with the depth of change it has brought to the world, it’s hard not to reflect …
Online Shoppers are Dropping the Desktop for Smartphones
People are spending more time on their mobile devices than ever. The average American spent about 4.2 hours a day on their phone in 2020, …
Positive Conversations About Returns
Product returns are the new normal and they are reshaping how consumers purchase online. With e-commerce at an all time high, customers are using their …
The Cost of Online Returns
US consumers are expected to return $101 billion worth of products purchased over the holiday season. Let that sink in, $101 BILLION. This is forcing …
Consumer Reviews – Online Returns
Product returns do not always have to have a negative connotation. Too often, the phrase “I need to return this” brings thoughts of a bad …
Return Policies Affect Consumer Behavior
Consumer Behavior Consumer shopping habits are changing as brands refine their return policies making it easier than ever to return product. Your home has become …
All You Need Is Love
The State of Affairs There has been a lot of data about consumer behavior this holiday shopping period. Cyber Monday turned in $10.8 billion last …
Consumer-to-Consumer Communication Suggests Strong Holiday Season
As the holiday shopping season gets underway, we are noticing an interesting story line. Despite COVID-19, shoppers are as positive as they were during the …
Amazon’s Star Rating Is Not Enough: Here’s Why
Recently, we’ve had some of our customers say, “Channel Signal is missing reviews. We have 35 reviews on this product on Amazon and you have …
Point of Pain
Since the pandemic, online research and buying by the consumer has skyrocketed. This has brought about a shopping cart abandonment problem. Only 30% of consumers …
AI Tells Us Why
We Are AI Integrated Recently, we have implemented an Artificial Intelligence tool, which has allowed Channel Signal to dive even deeper into the minds of …
Is Your Business Getting the Whole Picture?
A few years ago, I was traveling through Sedona, Arizona on my way to the Outdoor Industry rendezvous in Scottsdale. I stopped for the night …
Trusted Reviews Drive Sales
Unbiased reviews equal consumer trust Since the Covid-19 pandemic hit the US in mid-March, e-commerce has exploded as consumers shop more from home. In fact, …
Channel Signal Strikes Innovative Deal To Bring New Power to the Point of Sale
Channel Signal has entered into an agreement with Active Interest Media for an exciting new program to carry momentum into the now critical channel of …