Channel Signal’s Product Reviews Blog
This blog is part of a new Channel Signal series, Runner-to-Runner, where we examine topics and trends within the peer-to-peer conversation about running goods through product reviews. Today’s topic is…
At Channel Signal, we believe that if a customer takes the time to write a product review, a brand should know what it says. What does that have to do…
This month, researchers from Boston University School of Medicine announced the findings of their product review research. Their conclusion? Product reviews can predict foods that are unsafe for human consumption….
Think about some of the most popular websites today. One of the main elements Facebook, YouTube, Amazon and Wikipedia have in common is humanity. We may be in the digital…
Businesses are getting much of their Customer Experience information from surveys and focus groups. This is not real because it is incentivized, at times biased, a very limited dataset and…
A new global consumer survey conducted in 2019 has revealed that product reviews are the most important factor when making a purchase, next to features and price. Price and product…
Updated June 2019 If you work for a product-focused, consumer-centric company and you aren’t measuring product reviews, you’ll want to pay attention to this infographic. Product reviews are widely used…
Park City, Utah | June 13, 2019 Channel Signal CEO Paul Kirwin rounds out a highly respected group of speakers and keynote speakers slated to present at the annual Sports…
While the the end-of-year holidays are the most talked about selling time for brands, there’s another period that offers some important marketing dates: summertime. This selling season is upon us,…
Left-Footed Dinosaurs In the early days, when companies were responding to customer complaints, whether on social media or product review channels, they would always take the high-road. This often made…
Dr. Bronner’s Loyalty Through the Ages A camping trip without a bottle of Dr. Bronner’s is like forgetting your sleeping bag. Peppermint. Sudsy. Easy on the environment. Around the campfire,…
It’s been 15 years since I told SNEWS, “3point5 is the standard distance in feet between a retail salesperson and a consumer when they are having a conversation on the…
