C2C
BLOGS
2020 Super Bowl LIV Commercials Compared to What the Target Consumer Really Wants
We’ve been talking a lot recently about ads vs. reviews. One is big budget, the other is high trust. There’s no more famously big budget …
Consumers Find their Personal Stories Mirrored in Reviews
We received a lot of feedback from last week’s article stating 78% more people trust product reviews than ads. If you found that number to …
78% More People Trust Reviews Than Ads. Here’s Why.
My wife and I were watching television (the old fashioned cable kind) the other night. Each 3-minute commercial break was our cue to get up …
Channel Signal 2019 Year in Review
Or should we say “Year in Reviews”? Channel Signal is all about finding the gold in your product reviews. And it goes beyond the stars. …
What is the 10/90 Rule of Reviews? [Infographic]
What percentage of your customers take the time to write a review? It’s a number most businesses could acquire with some ease. What we do …
Will Peloton’s Ad Snafu End Up a Net Benefit?
Leading into the holiday season, Peloton launched a new 30 second spot to power sales through the new year. Well, it sparked a fury, first …
Runner-to-Runner: Shoes Must Work With Custom Orthotics
This blog is part of a new Channel Signal series, Runner-to-Runner, where we examine topics and trends within the peer-to-peer conversation about running footwear. The …
Runner-to-Runner: Consumers Delighted with Great Fit “Out of the Box”
This blog is part of a new Channel Signal series, Runner-to-Runner, where we examine topics and trends within the peer-to-peer conversation about running goods through …
Runner-to-Runner: Laces Cause Frustration in Footwear Reviews
This blog is part of a new Channel Signal series, Runner-to-Runner, where we examine topics and trends within the peer-to-peer conversation about running goods through …
Ways to Gain Control Over Your Brand’s Amazon Product Detail Page
At Channel Signal, we believe that if a customer takes the time to write a product review, a brand should know what it says. What …
Scientists Say Reviews Predict Unsafe Foods. Here’s What Else Reviews Can Do.
This month, researchers from Boston University School of Medicine announced the findings of their product review research. Their conclusion? Product reviews can predict foods that …
Tapping the Human Element Via Unstructured Data in Product Reviews
Think about some of the most popular websites today. One of the main elements Facebook, YouTube, Amazon and Wikipedia have in common is humanity. We …
And the Most Important Factor in Consumer Buying Decisions Behind Features and Price is….
A new global consumer survey conducted in 2019 has revealed that product reviews are the most important factor when making a purchase, next to features …
5 Product Review Facts You Probably Didn’t Know [Infographic]
Updated June 2019 If you work for a product-focused, consumer-centric company and you aren’t measuring product reviews, you’ll want to pay attention to this infographic. …
Paul Kirwin to Speak at the SFIA Industry Leaders Summit
Park City, Utah | June 13, 2019 Channel Signal CEO Paul Kirwin rounds out a highly respected group of speakers and keynote speakers slated to …
From Mother’s Day to Back to School: The Bigger Meaning for Brands
While the the end-of-year holidays are the most talked about selling time for brands, there’s another period that offers some important marketing dates: summertime. This …
A Bottle of Urine and a Lost Customer
Left-Footed Dinosaurs In the early days, when companies were responding to customer complaints, whether on social media or product review channels, they would always take …
Dr. Bronner’s Grew Revenue 2963% in 20 Years With No Advertising
Dr. Bronner’s Loyalty Through the Ages A camping trip without a bottle of Dr. Bronner’s is like forgetting your sleeping bag. Peppermint. Sudsy. Easy on …
I Founded 3Point5 on a Premise that is Already Outdated
It’s been 15 years since I told SNEWS, “3point5 is the standard distance in feet between a retail salesperson and a consumer when they are …