What Influences a Customer’s Buying Decision?
We know there are key influencers or influences helping consumers buy a certain product or service. According to a recent study Brands and Consumers don’t align on what truly influences their decisions.
Customers
72% are influenced by Family and Friends
72% are influenced by Product Reviews
61% are influenced by 3rd Party Experts
Brands Believe
83% are influenced by Traditional Marketing (Billboards, TV advertising, Print media)
82% are influenced through Social Media
75% of brands believe they are skilled in the tactics listed above.
The study shows 47% of consumers believe Traditional Marketing influences their buying decisions as well as 49% of consumers believe Social Media influences their buying decisions.
It’s clear that consumers want to be informed prior to making a purchase. The need to feel confident in a purchase increases the activity of webrooming and solidifies the key factor of product reviews in the sales funnel.
Study by Experticity