“We looked at a number of different solutions to monitor and aggregate our reviews data. We partnered with Channel Signal because their platform gives us the detailed visibility we need in an easy to use package. In addition, we can seamlessly integrate the data into our advanced analytics platform. This opens the door for next level insights to help us understand things like themes and sentiment. We are using this data to better understand what our customers like, what we can improve, and to drive our product roadmap.”
Mark Hopkins, Chief Information Officer, Skullcandy, Inc.