There’s no bias in product testing, right? Wrong.

The product testing “industry” if you will is rife with bias. Product testers often receive free or discounted product in exchange for their review to the company. Simply stated, this is not a legit way to do product testing. Sure, it may bring some obvious issues to light and help increase your review numbers, but at the end of the day, when someone has an incentive to write a review, the perception is innately skewed.

These reviewers – often seen in the form of “mommy bloggers” or product testing bloggers – are making a part-time career out of the swag and incentives they get. That’s great for them, but doesn’t provide you with legitimate product testing data to analyze the true voice of the consumer.

Measuring Real Product Reviews Provides Legit Product Testing Data

Most e-commerce sites that allow customers to write product reviews have some sort of “verified purchase” option to ensure readers know that the reviews are not fake.

This is noteworthy because the most legit product testing data comes when the purchase intent starts with the user. Not some pre-arranged “get free product in exchange for a review” program. You want to analyze data from customers who had a legitimate need for your product so that you can measure how well your design met those needs.

Product Testing vs. Consumer Reviews

The industry of product testing doesn’t typically align with the goal of the consumer, however, consumer reviews more accurate portray the product because there is no incentive for share one’s opinions.