Dr. Bronner’s Grew Revenue 2963% in 20 Years With No Advertising

Share on facebook
Share on twitter
Share on linkedin

Dr. Bronner’s Loyalty Through the Ages

A camping trip without a bottle of Dr. Bronner’s is like forgetting your sleeping bag. Peppermint. Sudsy. Easy on the environment. Around the campfire, the peppermint continues to remind you of how clean you are. My employees tell me they love it for everyday cleansing. So, yep…Channel Signal is a big fan. And we’re clearly not the only ones.
This pure Castile soap with the funny, obscure text on the bottle (“All-One”) garners loyalty from all sectors of consumers. But, why?
Founded by third generation soapmaker and German immigrant Emanuel (Emil) Heilbronner, with family roots since 1858 and U.S. roots since 1948, Dr. Bronner’s has stayed true to the original mission for generations. Kieran Dahl from Vox quotes current CEO David Bronner in a recent article:

“We’re a real family company, fifth generation, and we just have really deep roots. We’re just staying true to what we’re doing.”

What’s With That Kooky Text?

Dr. Bronner's Text

Emil’s parents were killed in Nazi Germany. After emigrating to the U.S., dropping the “Heil” from his name and adding Dr. (he was never a real doctor), Emil began preaching a message of peace. He used the labels on his soaps to spread his message that “we must realize our unity across religious & ethnic divides or perish.”
From lectures in the 1950’s to environmental protests in the 2010’s, Dr. Bronner’s has a Patagonia-style mission of being a part of the solution. Wacky in its packaging and messaging, the brand is full of passion. And consumers love it, buy it, talk about it, and continue to grow the company.

“In all we do, let us be generous, fair & loving to Spaceship Earth and all its inhabitants. For we’re ALL-ONE OR NONE! ALL-ONE!”

Powered by the Consumers

When David took over as CEO in 1998, Dr. Bronner’s annual revenue was $4 million. In 2018, it was $122.5 million. Of that, $8.4 million went to social causes deeply important to the Bronner family: regenerative organic food and agriculture ($1.3 million), animal welfare ($755,000), criminal justice reform ($500,000), child and youth services ($265,000).
Here’s the interesting part of the story. Dr. Bronner’s does no advertising. No social media. No influencer marketing. No nothin’.
So what is powering Dr. Bronner’s forward? Plain and simple: the power of consumers. Consumers have taken to social media, especially Instagram, to sing the company’s praises. Hollywood is in love with the Bronner products and talks the brand up all the time.
Thousands of loyalists do its marketing and advertising for the brand.. How powerful is that!

The Real Consumer Tailwind: Product Reviews

In our opinion, the real tailwind for Dr. Bronner’s? Product reviews. Among the millions of cross-industry product reviews Channel Signal has collected over the years, these products are atop the list of most positive consumer feedback on a percentage basis.
Dr. Bronner's Positive Reviews
Positive reviews mention love of the scent, moisturizing qualities, value for the money and multitude of uses. As we mentioned, all of this perpetuates the strong Dr. Bronner’s name and performance.
So, would a brand with such positive consumer sentiment want to aggregate and measure its product reviews? Absolutely. And here’s why.

  1. To ensure the consumer sentiment remains high. Product reviews can be an early warning of PR issues that could change the trajectory of even the most beloved brand. The Bronner folks should keep an eye on this barometer for each of their key positive brand attributes to get a quick grasp the second something changes.
  2. To understand and tackle the negative issues, although few. Some of the complaints within the reviews included a “burning” sensation when washing sensitive areas and breakouts. These types of issues should be monitored and addressed in product instructions, packaging and the brand website.
  3. To receive early warning of problems from counterfeiting to packaging. By far the most prominent negative issues in the reviews had to do with receiving the wrong product and damage from shipment. While these issues are caused by the seller rather than the brand itself, it can still damage the brand. Brands can also use this info as an early warning of counterfeit product in the marketplace.
  4. To stay abreast of its competitive landscape. Which new or existing competitors are tracking against the Bronner brand, and how do consumers favor their products in comparison? Product reviews can help Dr. Bronner’s compete on everything from messaging to new product concepts.

So, the real story here? Passion. Quality. Longevity. Consistency. All of these ingredients mix into strong customer loyalty and that translates to powerful customer reviews, which completes the circle for new customers.
Well done, Dr. Bronner’s.

*Based on Channel Signal’s aggregation of product reviews across sites and industries for one year spanning June 2018 to May 2019.
**Based on a quick aggregation of Dr. Bronner’s top 10 listed products on Amazon.

71 thoughts on “Dr. Bronner’s Grew Revenue 2963% in 20 Years With No Advertising”

  1. Hey! This is my first visit to your blog! We are a group of
    volunteers and starting a new initiative in a community in the same niche.
    Your blog provided us useful information to work on. You have done a
    wonderful job! 0mniartist asmr

  2. It’s nearly impossible to find well-informed people in this particular topic,
    but you seem like you know what you’re talking about!
    Thanks 0mniartist asmr

  3. Thanks for every other great post. The place else
    could anyone get that kind of information in such an ideal approach of
    writing? I’ve a presentation next week, and I am on the search for such information. 0mniartist asmr

  4. Right now it sounds like WordPress is the preferred blogging platform out there right now.
    (from what I’ve read) Is that what you are using
    on your blog?

    Here is my blog post: lpe88; Stepanie,

  5. I’m impressed, I have to admit. Rarely do I encounter a blog that’s both educative and engaging, and without a doubt, you have hit the nail on the head.
    The problem is something too few men and women are speaking
    intelligently about. I am very happy that I found this during my search for something concerning this.

    my page: love138

  6. Hmm it looks like your blog ate my first comment (it was extremely long) so I guess
    I’ll just sum it up what I submitted and say, I’m thoroughly
    enjoying your blog. I too am an aspiring blog blogger but I’m still new to
    everything. Do you have any tips and hints for inexperienced blog writers?

    I’d really appreciate it.

  7. Very nice post. I simply stumbled upon your blog and wished to say that I have really enjoyed surfing around your
    blog posts. After all I will be subscribing for your rss feed and I’m hoping you write again very soon! 0mniartist
    asmr

  8. What i don’t understood is in truth how you are now not really much
    more neatly-preferred than you may be right now.
    You are so intelligent. You already know therefore considerably on the subject of this subject, produced me in my view consider it from numerous varied
    angles. Its like women and men are not involved until it is something to accomplish with Girl gaga!

    Your individual stuffs outstanding. Always handle it up!

  9. Howdy! I could have sworn I’ve been to this site before but after reading through some of the
    post I realized it’s new to me. Anyhow, I’m definitely glad
    I found it and I’ll be bookmarking and checking back often!

    my web blog :: king855 website

  10. Have you ever thought about adding a little bit more than just your articles?

    I mean, what you say is fundamental and everything. Nevertheless think of if you added
    some great visuals or video clips to give your posts more,
    “pop”! Your content is excellent but with images and videos, this site could undeniably be one of the most beneficial
    in its niche. Terrific blog!

    Take a look at my web-site … id akaun test ace333

  11. I’m amazed, I must say. Rarely do I come across a blog that’s equally
    educative and amusing, and without a doubt, you’ve hit the nail on the head.
    The issue is something not enough men and women are speaking
    intelligently about. Now i’m very happy I stumbled across this during my hunt for something relating to this.

    Here is my site id test rollex11

  12. Heya just wanted to give you a quick heads up and let you know a few of the images
    aren’t loading properly. I’m not sure why but I think its a linking issue.

    I’ve tried it in two different web browsers and both show the same results.

    My homepage – 3Win8Apk

  13. What i do not understood is in truth how you are no longer really a lot more well-preferred than you may be now.
    You are so intelligent. You know therefore considerably with regards to this subject, made me in my view consider it from a lot of varied
    angles. Its like men and women aren’t fascinated unless it is something to accomplish with Woman gaga!
    Your personal stuffs outstanding. All the time maintain it up!

    Here is my blog post jackpot calibet

  14. great publish, very informative. I ponder why the opposite specialists of this sector do not notice this.
    You must continue your writing. I am sure, you have a great readers’ base already!

    Also visit my page … Download Wukong333 Original (918Kiss-M.Com)

  15. Keep checking Renee’s blog because she is going to
    do a fundraiser that I’m sure will have everyone
    laughing! Don’t let long delivery times in spring push your project off
    track; order early and keep your project running on time.

    And in order to feel in harmony with this old
    place and a cool, cloudy day, I chose to brew my mid
    80s raw loose puerh. If this year matches last year with the number of gardeners increasing, you will want
    to order your seed sooner than later! The last one is the optical depth
    to reionization. Just one tiny push and he would have been over.

    I really hope it does well, kind of like how you hope your
    ex-girlfriend finds happiness, with someone, hopefully, over there somewhere.

    Blog names like ‘Journal of Yoga Girl’ , ‘Pink Queen’s Closet’
    are examples of that. How cute are those kittens? As they are part
    of the in game resources, they are very hard to remove and must thus be carefully tuned.

    The problem is that the mixing angle between sterile and active neutrinos required to fit the LSND signal must be rather large.
    MiniBooNE did not find any oscillation signal
    for neutrino energies larger than 475 MeV.

  16. My programmer is trying to convince me to move to .net from PHP.
    I have always disliked the idea because of the costs.
    But he’s tryiong none the less. I’ve been using WordPress on a number of websites for about a year and am concerned
    about switching to another platform. I have heard fantastic
    things about blogengine.net. Is there a way I can import all my
    wordpress content into it? Any kind of help would
    be greatly appreciated!

  17. Saya telah telah menjelajah online lebih dari 3 jam hari ini, namun saya tidak
    pernah menemukan artikel menarik seperti milik
    Anda. It is cukup berharga bagi saya. Dalam pandangan saya, jika semua pemilik situs dan blogger membuat konten yang
    baik seperti yang Anda lakukan, internet akan menjadi lebih berguna dari sebelumnya.

    Feel free to surf to my webpage Slot joker123 (gameaco.com)

  18. Hi, i read your blog from time to time and i own a similar one
    and i was just wondering if you get a lot of spam feedback?
    If so how do you prevent it, any plugin or anything you can recommend?
    I get so much lately it’s driving me insane so any support is very much appreciated.

  19. Hi there, just became alert to your blog through Google,
    and found that it is really informative. I am going to watch
    out for brussels. I will be grateful if you continue this in future.

    A lot of people will be benefited from your writing. Cheers!

  20. Hmm it seems like your website ate my first comment (it was extremely long) so I
    guess I’ll just sum it up what I submitted and say, I’m thoroughly enjoying your blog.
    I too am an aspiring blog blogger but I’m still new to the whole thing.
    Do you have any tips for novice blog writers? I’d certainly
    appreciate it.

  21. Greetings! I’ve been following your site for some time now and finally got the bravery to go ahead and
    give you a shout out from Porter Tx! Just wanted to say keep
    up the excellent job!

  22. Simply want to say your article is as amazing. The clarity on your post is simply nice and i can suppose you’re an expert on this subject.

    Fine with your permission let me to grab your RSS feed to keep up to date with forthcoming
    post. Thanks 1,000,000 and please continue the gratifying work.

  23. I used to be recommended this website through my cousin. I am now not sure whether this submit is written by means
    of him as no one else realize such distinctive
    approximately my problem. You are incredible! Thanks!

  24. I’m not that much of a internet reader to be honest but your blogs
    really nice, keep it up! I’ll go ahead and bookmark your website to come back
    down the road. Cheers

  25. Kerasbola Bandar Idn Slot Online Deposit Gopay Terbaik dengan game slot terbanyak.
    Cukup dengan memanfaatkan 1 username saja untuk keseluruhan permainan seperti:
    • Slot Mesin
    • Casino Online
    • Live Games
    • Judi Sbobet
    • Poker Online
    Layanan Setor bank Lokal 24jam tanpa Offline. Transaksi bisa memanfaatkan emoney
    seperti Dana, Ovo, Gopay dan Link Aja. Juga menerima pulsa Telkomsel dan juga XL.

    Untuk info lebih lanjut kamu boleh menghubungi nomor yang tertera di
    bawah ini:
    Whatsapp: +62 8217 0417 961
    Line: kerasbola88
    Link main: agenhoki.cc
    Link main: https://agenhoki.cc/

  26. Pingback: Google

  27. Pingback: Google

Leave a Comment

Your email address will not be published. Required fields are marked *