"> ');

Consumer Reviews – Online Returns

Share on facebook
Share on twitter
Share on linkedin

Product returns do not always have to have a negative connotation. Too often, the phrase “I need to return this” brings thoughts of a bad purchasing experience. No one wants to have their shopping experience associated with the word “sad”. Sad it didn’t fit, sad the product didn’t match the website description or image, sad the product had to be returned.
An average of 4% of consumers are writing about returns in their product reviews. Sad is not the word a brand wants to see in those reviews. Not all of those reviews, however, are (or have to be) negative. Brands want their customers to look at the purchase process as a good, happy process. That needs to make its way to the return policy as well. The more a brand addresses not only their return policy, but the return process as well, the better. Consumers will focus on the return policy even when deciding on their purchase. Around 68% of shoppers view a return policy before making a purchase. 50% of shoppers abandon their purchase due to a lack of return choices.
Positive reviews that mention returns are mostly based off of that return policy and the ease of returning product. Around 73% of consumers returning product wish to do so at the post office. Consumers are looking for the ease of being able to print a label and simply drop their product off to be shipped.

4 thoughts on “Consumer Reviews – Online Returns”

  1. I have been browsing online more than 3 hours today, yet I never found any interesting article like yours.
    It is pretty worth enough for me. In my opinion, if all site owners and bloggers made good content as you did, the web will be a lot more useful than ever before.
    0mniartist asmr

  2. Greetings from Ohio! I’m bored to death at work so I decided to browse
    your blog on my iphone during lunch break. I love the info you present here and can’t wait to take a look when I get home.

    I’m shocked at how fast your blog loaded on my cell phone ..
    I’m not even using WIFI, just 3G .. Anyways, awesome site!
    0mniartist asmr

  3. I am really pleased to glance at this blog posts which carries lots of useful data, thanks for
    providing such information. 0mniartist asmr

Leave a Comment

Your email address will not be published. Required fields are marked *