As we enter Black Friday week, we turn our attention to the 2017 holiday shopping season. Deloitte has released its annual Holiday Survey for 2017. Here are 5 interesting takeaways as brands and retailers plan for the busy shopping season. Be sure to check out the full survey, which was conducted in September with over …
Deloitte: Wealthiest Households to Spend $2,226 this Holiday Season Read More »
Companies spend millions of dollars on Voice of the Customer (VOC) tools. The goal? Understand their customers and prospects in order to improve products, customer service, messaging and marketing. These tools include surveys, focus groups, customer service reports and athlete or celebrity endorsements, among others. However, collecting and measuring the true Voice of the Buyer (VOB) …
noun per·fec·tion \pər-ˈfek-shən\ A quality or condition that cannot be improved; The act of improving something so that it has no flaws. – Merriam-Webster We talk a lot about product reviews on this blog. You could say it’s our thing. But just because we live to help brands measure their product reviews does not mean we recommend …
Tim’s Journey to a Fitness Tracker Purchase Ever since he got that new office job, Tim has gained some weight. He’d like to shed some pounds, and starts thinking about gym memberships, but gets distracted. Meanwhile, his co-worker Jenny has lost 10 pounds. He notices on her Facebook feed that she has been posting stats …
7 Decision-Making Factors in the Customer Buying Journey Read More »
Looking back at the topography of business in 2016, there’s one company that stands out above the rest as having successfully responded to a shifting market through an innovative approach to appeal to the modern consumer: Home Depot. While many retailers deal exclusively in either online or in-person sales, or offer both but keep them …
Home Depot Took Omni-Channel Retailing Straight to the Bank in 2016 Read More »
With a wealth of data at their fingertips but the continued desire to touch, see and discuss a product, consumers have embraced the omni-channel approach when shopping. This means they effortlessly move between online and offline channels. But how do consumer habits stack up against the priorities of today’s marketing departments? U.S. Marketing Spend vs. Consumer …
How Consumers Use Product Reviews in Today’s Omni-Channel Environment Read More »
Thanks to the internet and increased connectivity across all platforms, today’s consumers are more well-informed than ever when it comes to the products they buy and the retail choices they make. With so many options and so much information readily available, it is imperative for consumer product companies to be aware of the factors consumers …
In today’s Wall Street Journal there is a good article on the new emphasis retailers like Amazon, Zappos, Etsy and Garnett Hill are placing on the power of product reviews. It’s because of new statistics from a Deloitte 2016 Holiday Online Poll: 66% of consumers read product reviews on websites 51% plan to use reviews online when …
WSJ: Both Online & Offline Shoppers Read Reviews Online Read More »
Like every year, U.S. retail sales are predicted to spike as we enter the fourth quarter. Over the last five calendar years, sales in the 4th quarter have gone up an average of 5.9% compared to Q3. Last year that was to the tune of 1.25 trillion dollars. As usual, marketing and advertising budgets are ramping up as brands lead …
This Metric Will Tell you Why Q4 Sales Revenue is Up or Down Read More »
We’ve all seen them. Funny product reviews from customers who may not be ripe for the stand up stage, but they sure make us chuckle at our screens while we shop. Certain products are funny by nature. Take the infamous banana slicer. While this invention may have been useful enough for someone to financially back its …
