retailers Archives - Page 2 of 2

REI, Target Incorporate Consumer Product Reviews in Omnichannel Retailing Strategy

Experience Driven Strategy / By Channel Signal

Consumer Reviews a Main Reason for Omni-Channel Shopping The need for product reviews when shopping only online is fairly obvious. Obscurity runs rampant when a product can’t be seen and felt. Size, material and quality can be hard to ascertain based on photos and a manufacturer’s description alone. Consumer reviews, therefore, become the crux of …

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Making the Most of Bad Product Reviews

Experience Driven Strategy / By Channel Signal

While consumer product reviews run around 80% positive for all our clients, using the Channel Signal platform is often the first time our clients are exposed to significant numbers of negative reviews about their own products. This leads to frequent conversations about how best to deal with the negatives. Here are two suggestions. First, mine …

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The Weight of Peer to Peer Conversations for Brands and Retailers

Experience Driven Strategy / By Channel Signal

On this Cyber Monday, we explore how much weight peer to peer conversations hold when it comes to consumer buying decisions. While many brands and retailers are heavily discounting to move inventory today, others understand that a key to their long-term success is to create products that people will speak highly of. It wasn’t that …

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