You may know that Channel Signal has a strong platform that collects customer reviews from all over the web and normalizes data in useful and powerful ways. But what does that really look like? What can we really do for brands and businesses? Here are three things you might not know about Channel Signal: 1. …
3 cool things you might not know about Channel Signal Read More »
The State of Affairs There has been a lot of data about consumer behavior this holiday shopping period. Cyber Monday turned in $10.8 billion last week, a record high…the early shopping season has tallied over 20% more in sales than last year… The statistics are impressive. People are spending a lot of money. However, what’s …
As the holiday shopping season gets underway, we are noticing an interesting story line. Despite COVID-19, shoppers are as positive as they were during the 2019 holiday season. In the Channel Signal database of more than 60,000 online reviews for this holiday shopping season, we are seeing that the star average for reviews related to …
Consumer-to-Consumer Communication Suggests Strong Holiday Season Read More »
Recently, we’ve had some of our customers say, “Channel Signal is missing reviews. We have 35 reviews on this product on Amazon and you have registered only 30. What’s up with that?” Our reply; “Amazon made a change. They now allow consumers to leave just ratings in the form of a star average and skip …
We Are AI Integrated Recently, we have implemented an Artificial Intelligence tool, which has allowed Channel Signal to dive even deeper into the minds of shoppers. We know that there is no better place to hear the voice of the consumer than in reviews. As the need to more accurately understand exactly what the consumer …
A few years ago, I was traveling through Sedona, Arizona on my way to the Outdoor Industry rendezvous in Scottsdale. I stopped for the night and ducked into a small art gallery to take a look. An artist was working on a painting of two wolves. She had not finished and I asked her to …
Unbiased reviews equal consumer trust Since the Covid-19 pandemic hit the US in mid-March, e-commerce has exploded as consumers shop more from home. In fact, a recent study by Prosper Analytics says more than 40 percent of people, across all age categories, report they are shopping more online. As a result, what consumers have to …
Why Reviews Matter Now, more than ever, people are reading reviews before making purchases online. Since the beginning of March until now, 53 percent of people who mention reviews say they bought. Through our lens of over 5,700,00 aggregated reviews collected over five years, this marks the first time that figure has hit over 50 …
While it’s not breaking news that mega retailer, Amazon, has shifted emphasis to selling essential goods, what you may not know is Channel Signal’s review volume data now shows Amazon being eclipsed by other online retailers in certain sectors. Consumers report through reviews that Amazon’s delivery times are longer, many non-essential goods are no longer …
Walkin’ I’m walkin’, yes indeed, and I’m talkin’ ’bout you and me I’m hopin’ that you’ll come back to me (yes) I’m lonely as I can be, I’m waitin’ for your company I’m hopin’ that you’ll come back to me – Fats Domino These first lines by one of the great original rockers, hits so …
