Adam Armijo

The Cost of Online Returns

US consumers are expected to return $101 billion worth of products purchased over the holiday season. Let that sink in, $101 BILLION. This is forcing brands to evaluate their return policies and services. However, just because merchandise is being returned at a high volume doesn’t mean that there is a negative connotation around returns. Assessing …

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Product Reviews Leading Indicators of Sales

Product Reviews are Leading Indicators of a Product’s Performance

Are you getting pressure to measure sales and sales alone? Revenue and Profit are critical metrics, no doubt. Unfortunately they are they are focused on the past. A sale does not forecast a future sale. But there are metrics that can help you accurately predict sales. Let’s contrast these two indicators. Lagging vs. Leading Indicators …

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Custom Orthotics in Running Shoes

Runner-to-Runner: Shoes Must Work With Custom Orthotics

This blog is part of a new Channel Signal series, Runner-to-Runner, where we examine topics and trends within the peer-to-peer conversation about running footwear. The full report can be downloaded below. Channel Signal recently measured the market conversation in the running footwear industry. Tracking five leading brands over 12 months, we collected, cleaned and analyzed …

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running shoe unboxing experience

Runner-to-Runner: Consumers Delighted with Great Fit “Out of the Box”

This blog is part of a new Channel Signal series, Runner-to-Runner, where we examine topics and trends within the peer-to-peer conversation about running goods through product reviews. Today’s topic is running footwear. The full report can be downloaded below. Channel Signal recently measured the market conversation in the running footwear industry. Tracking five leading brands …

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running-shoes-report-2019

Runner-to-Runner: Laces Cause Frustration in Footwear Reviews

This blog is part of a new Channel Signal series, Runner-to-Runner, where we examine topics and trends within the peer-to-peer conversation about running goods through product reviews. Today’s topic is running footwear. The full report can be downloaded below. Channel Signal recently measured the market conversation in the running footwear industry. Tracking five leading brands …

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