Adam Armijo

weight of peer to peer

The Weight of Peer to Peer Conversations for Brands and Retailers

On this Cyber Monday, we explore how much weight peer to peer conversations hold when it comes to consumer buying decisions. While many brands and retailers are heavily discounting to move inventory today, others understand that a key to their long-term success is to create products that people will speak highly of. It wasn’t that …

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white girl uniform

Diving into the “White Girl Uniform” Trend

This is an archived post. Channel Signal’s product review aggregator can help brands make decisions based on user experience. Check us out at www.channelsignal.com. White Girl Uniform For better or worse, there is an emerging fashion trend you should know about. It entails wearing technical, high performance apparel in everyday, relaxed settings. To the online social …

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