What do Brands do with Online Product Reviews? [VIDEO]
It’s clear that consumer generated product reviews are getting more attention by consumers and the brands they write about. And yes, reviews are now considered a key metric when a company…
whiteboard wednesday
The Average Breakout of Product Reviews (1 to 5 Stars) [VIDEO]
With an overwhelming 68% of all product reviews being very positive (5 stars) increasing the volume of your product reviews is critical to increasing sales of your products.Channel Signal recently…
Brands are Out of Sync with Shoppers [VIDEO]
What Influences a Customer’s Buying Decision? We know there are key influencers or influences helping consumers buy a certain product or service. According to a recent study Brands and Consumers…
How to do a Competitor SWOT Analysis [Fuelband Example – VIDEO]
In our last video blog, we talked about the importance of measuring product reviews during the product development phase. But how can you use product reviews once a product is…
Using Competitor Product Reviews as a Part of Product Development Strategy [VIDEO]
In today’s Whiteboard Wednesday, CEO Paul Kirwin discusses successful product development strategies. Well before a product is launched, there are some management steps you can take to ensure the product…
You Thought You Knew: Product Review Usage [VIDEO/STATISTICS]
So you think you know product reviews? Read this blog or watch this video and we guarantee you’ll learn something new. These are the latest stats about product reviews and…
The Quality of Information in Product Reviews Trumps Social Media
It happens at least weekly for most Americans: the social media post. Over half of us are on two or more social networks, and we’re using them a lot (Pew)….