A new global consumer survey conducted in 2019 has revealed that product reviews are the most important factor when making a purchase, next to features and price. Price and product…
As we enter Black Friday week, we turn our attention to the 2017 holiday shopping season. Deloitte has released its annual Holiday Survey for 2017. Here are 5 interesting takeaways…
During the design and pre-launch phases of a new product, companies use a range of methods to gauge and predict consumer satisfaction, such as focus groups and surveys. This gives…