U.S. advertising statistics are drastically out of touch with what consumers trust when making a purchasing decision. Brands in the United States are spending more on advertising than any other country…
Paul Kirwin, CEO of Channel Signal, discusses how current companies are measuring product review feedback. 1) They Don’t Many companies don’t collect, measure or analyze their products reviews. These companies have…
As a company, you have come to realize the power of product reviews. More than 90% of all consumer purchases involve reading at least some of the reviews left by…
It’s clear that consumer generated product reviews are getting more attention by consumers and the brands they write about. And yes, reviews are now considered a key metric when a company…
Consumer Reviews a Main Reason for Omni-Channel Shopping The need for product reviews when shopping only online is fairly obvious. Obscurity runs rampant when a product can’t be seen and…
We don’t usually like to call out companies for what appears to be an obvious oversight, but in this case we just couldn’t help it. There are some major corporations…