strategy

Product reviews are the not-so-secret weapon of today’s shoppers. Armed with access to web-based opinions on every connected device, today’s consumers are more empowered than ever before. It’s time for…

News Flash: There are Fake Reviews Out There. In 2016, Amazon made a big push to remove incentivized reviews from its platform. What it actually succeeded at doing is driving…

When using a review aggregation service to collect, measure and analyze your product reviews from multiple sites, you might notice some duplication from time to time. In fact, one of…

One of the most important factors that goes into the success of a product and ultimately a brand is keeping a finger on the pulse of the competition. Tracking how your…

Tim’s Journey to a Fitness Tracker Purchase Ever since he got that new office job, Tim has gained some weight. He’d like to shed some pounds, and starts thinking about…

Looking back at the topography of business in 2016, there’s one company that stands out above the rest as having successfully responded to a shifting market through an innovative approach…

Like every year, U.S. retail sales are predicted to spike as we enter the fourth quarter. Over the last five calendar years, sales in the 4th quarter have gone up an…

U.S. advertising statistics are drastically out of touch with what consumers trust when making a purchasing decision. Brands in the United States are spending more on advertising than any other country…

Paul Kirwin, CEO of Channel Signal, discusses how current companies are measuring product review feedback. 1) They Don’t Many companies don’t collect, measure or analyze their products reviews. These companies have…

As a company, you have come to realize the power of product reviews. More than 90% of all consumer purchases involve reading at least some of the reviews left by…

It’s clear that consumer generated product reviews are getting more attention by consumers and the brands they write about. And yes, reviews are now considered a key metric when a company…

Consumer Reviews a Main Reason for Omni-Channel Shopping The need for product reviews when shopping only online is fairly obvious. Obscurity runs rampant when a product can’t be seen and…