Product Reviews are Leading Indicators of a Product’s Performance
Are you getting pressure to measure sales and sales alone? Revenue and Profit are critical metrics, no doubt. Unfortunately they are they are focused on the past. A sale does…
strategy
2020 Super Bowl LIV Commercials Compared to What the Target Consumer Really Wants
We’ve been talking a lot recently about ads vs. reviews. One is big budget, the other is high trust. There’s no more famously big budget ad than a Super Bowl…
What is the 10/90 Rule of Reviews? [Infographic]
What percentage of your customers take the time to write a review? It’s a number most businesses could acquire with some ease. What we do know is that across industries,…
Ways to Gain Control Over Your Brand’s Amazon Product Detail Page
At Channel Signal, we believe that if a customer takes the time to write a product review, a brand should know what it says. What does that have to do…
There’s Gold in These Stars.
Fun Facts: Consumers spend 31% more on products that have good reviews. Product reviews are widely trusted, second only to friends and family. Channel Signal helps you turn your product…
Why You Never Want 100% 5 Star Reviews
Product reviews are the not-so-secret weapon of today’s shoppers. Armed with access to web-based opinions on every connected device, today’s consumers are more empowered than ever before. It’s time for…
Some Reviews are Fake: Three Reasons that Doesn’t Matter
News Flash: There are Fake Reviews Out There. In 2016, Amazon made a big push to remove incentivized reviews from its platform. What it actually succeeded at doing is driving…
Why Am I Seeing Duplicate Reviews?
When using a review aggregation service to collect, measure and analyze your product reviews from multiple sites, you might notice some duplication from time to time. In fact, one of…
5 Competitor Analysis Tools You Need in 2017
One of the most important factors that goes into the success of a product and ultimately a brand is keeping a finger on the pulse of the competition. Tracking how your…
7 Decision-Making Factors in the Customer Buying Journey
Tim’s Journey to a Fitness Tracker Purchase Ever since he got that new office job, Tim has gained some weight. He’d like to shed some pounds, and starts thinking about…
Home Depot Took Omni-Channel Retailing Straight to the Bank in 2016
Looking back at the topography of business in 2016, there’s one company that stands out above the rest as having successfully responded to a shifting market through an innovative approach…
This Metric Will Tell you Why Q4 Sales Revenue is Up or Down
Like every year, U.S. retail sales are predicted to spike as we enter the fourth quarter. Over the last five calendar years, sales in the 4th quarter have gone up an…