statistics

noun per·fec·tion \pər-ˈfek-shən\ A quality or condition that cannot be improved; The act of improving something so that it has no flaws. – Merriam-Webster We talk a lot about product reviews on…

Tim’s Journey to a Fitness Tracker Purchase Ever since he got that new office job, Tim has gained some weight. He’d like to shed some pounds, and starts thinking about…

Looking back at the topography of business in 2016, there’s one company that stands out above the rest as having successfully responded to a shifting market through an innovative approach…

With a wealth of data at their fingertips but the continued desire to touch, see and discuss a product, consumers have embraced the omni-channel approach when shopping. This means they…

Thanks to the internet and increased connectivity across all platforms, today’s consumers are more well-informed than ever when it comes to the products they buy and the retail choices they…

In today’s Wall Street Journal there is a good article on the new emphasis retailers like Amazon, Zappos, Etsy and Garnett Hill are placing on the power of product reviews. It’s…

Like every year, U.S. retail sales are predicted to spike as we enter the fourth quarter. Over the last five calendar years, sales in the 4th quarter have gone up an…

We’ve all seen them. Funny product reviews from customers who may not be ripe for the stand up stage, but they sure make us chuckle at our screens while we…

U.S. advertising statistics are drastically out of touch with what consumers trust when making a purchasing decision. Brands in the United States are spending more on advertising than any other country…

No matter where Americans make their purchases—online, mobile, or retail stores—product reviews are the common denominator. 90% of shoppers use them in their decision-making process. With something so powerful influencing…

Consumer Reviews a Main Reason for Omni-Channel Shopping The need for product reviews when shopping only online is fairly obvious. Obscurity runs rampant when a product can’t be seen and…

Product reviews address real issues faced by the customer. When leaving reviews, consumers take time to craft well thought out and detailed reviews. Unlike social posts which tend to be…