In a number of different conversations recently, I’ve heard people state their belief that reviews are polarized, meaning they’re either glowing or bashing, with little in between. Then came this…
As we enter Black Friday week, we turn our attention to the 2017 holiday shopping season. Deloitte has released its annual Holiday Survey for 2017. Here are 5 interesting takeaways…
Companies spend millions of dollars on Voice of the Customer (VOC) tools. The goal? Understand their customers and prospects in order to improve products, customer service, messaging and marketing. These tools…
noun per·fec·tion \pər-ˈfek-shən\ A quality or condition that cannot be improved; The act of improving something so that it has no flaws. – Merriam-Webster We talk a lot about product reviews on…
Tim’s Journey to a Fitness Tracker Purchase Ever since he got that new office job, Tim has gained some weight. He’d like to shed some pounds, and starts thinking about…
Looking back at the topography of business in 2016, there’s one company that stands out above the rest as having successfully responded to a shifting market through an innovative approach…
With a wealth of data at their fingertips but the continued desire to touch, see and discuss a product, consumers have embraced the omni-channel approach when shopping. This means they…
Thanks to the internet and increased connectivity across all platforms, today’s consumers are more well-informed than ever when it comes to the products they buy and the retail choices they…
In today’s Wall Street Journal there is a good article on the new emphasis retailers like Amazon, Zappos, Etsy and Garnett Hill are placing on the power of product reviews. It’s…
Like every year, U.S. retail sales are predicted to spike as we enter the fourth quarter. Over the last five calendar years, sales in the 4th quarter have gone up an…
We’ve all seen them. Funny product reviews from customers who may not be ripe for the stand up stage, but they sure make us chuckle at our screens while we…
U.S. advertising statistics are drastically out of touch with what consumers trust when making a purchasing decision. Brands in the United States are spending more on advertising than any other country…