five stars

Do You Always Want 5 Stars?

noun per·fec·tion \pər-ˈfek-shən\ A quality or condition that cannot be improved; The act of improving something so that it has no flaws. – Merriam-Webster We talk a lot about product reviews on…

How Shoppers Buy Safe Products

Cues Shoppers Use to Buy Safe Products

Thanks to the internet and increased connectivity across all platforms, today’s consumers are more well-informed than ever when it comes to the products they buy and the retail choices they…