Advertising, in all its forms, isn’t working. Less than 25% of online consumers trust print ads. The numbers are even worse for digital ads (AdAge). Consumers are suspicious of claims…
People—lots of them—are eating Tide Laundry Pods. On purpose. There. I said it out loud. I was almost too embarrassed to write this post, except that every word is true….
U.S. advertising statistics are drastically out of touch with what consumers trust when making a purchasing decision. Brands in the United States are spending more on advertising than any other country…
It happens at least weekly for most Americans: the social media post. Over half of us are on two or more social networks, and we’re using them a lot (Pew)….
On the day after Christmas, Amazon published a press release summarizing its 20th holiday shopping season in business. The article mostly focuses on the record growth of its Amazon Prime program…
It’s difficult to believe it’s been a year since we recapped the top outdoor stories of 2013. Time sure does fly when you’re having fun in the outdoors. Alas, it’s time…
This is an archived post. Channel Signal’s product review aggregator can help brands make decisions based on user experience. Check us out at www.channelsignal.com. We really don’t know who to credit…
We are in the process of testing and introducing Version 2 of Channel Signal. In reviewing that performance, which is very good and getting great, I was reminded about the…