Leveraging the Voice of the Buyer

After much research Channel Signal has come to the conclusion that, 5% of buyers generally write product reviews.  Now, this percentage varies widely and depends on price and momentum (either…

product review volume

Product Review Volume Matters

70% of consumers trust online product reviews (Nielsen). And 88% of consumers consult product reviews when researching to buy (Accenture). Now these stats have been consistently going up for the…