Product Reviews are Leading Indicators of a Product’s Performance
Are you getting pressure to measure sales and sales alone? Revenue and Profit are critical metrics, no doubt. Unfortunately they are they are focused on the past. A sale does…
review analytics
2020 Super Bowl LIV Commercials Compared to What the Target Consumer Really Wants
We’ve been talking a lot recently about ads vs. reviews. One is big budget, the other is high trust. There’s no more famously big budget ad than a Super Bowl…
Runner-to-Runner: Consumers Delighted with Great Fit “Out of the Box”
This blog is part of a new Channel Signal series, Runner-to-Runner, where we examine topics and trends within the peer-to-peer conversation about running goods through product reviews. Today’s topic is…
From Mother’s Day to Back to School: The Bigger Meaning for Brands
While the the end-of-year holidays are the most talked about selling time for brands, there’s another period that offers some important marketing dates: summertime. This selling season is upon us,…
Quantifying User Experience in 2019 Means Predictive Analytics
For decades, companies have relied on transactional data to determine performance. For B2C product companies, this means point-of sale data that verifies the revenue generated from the various online and…
Featured Client: Stanley
Revolutionizing the Way People Enjoy Food & Beverage Stanley, a brand of Pacific Market International, is constantly working toward its vision of revolutionizing the way people enjoy food & beverage…
Some Reviews are Fake: Three Reasons that Doesn’t Matter
News Flash: There are Fake Reviews Out There. In 2016, Amazon made a big push to remove incentivized reviews from its platform. What it actually succeeded at doing is driving…
New Features on the Channel Signal Platform
This month’s newest features continue to improve upon the best tools to benchmark your brand’s user experiences against the competition. For a demo of the new features, contact us! Multi-Select Fields…
How CEOs Can Use Product Reviews
In some companies, the CEO may feel the furthest away from the buyer, save for some distant investor or board member. But in the consumer age, it’s more important than…
Calculated Product Innovation vs. Visionary Ideas: The Dove Experiment
Beauty comes in all shapes and sizes, but do customers wish to be reminded of their differences? Dove’s limited edition collection of body wash bottles in the shape of different…
Aggregate & Analyze 100% of Your Product Reviews, From Anywhere
When You Only Measure Product Reviews on Your Own Website, You’re Only Getting the Tip of the Iceberg We all know the old iceberg metaphor. But how does it relate…
What Makes a Helpful Product Review?
Oftentimes, the first review we see isn’t the most recent review, but the most “helpful.” To some it may seem the most recent review is the most helpful, but Amazon and…