review analytics

How CEOs Use Reviews

How CEOs Can Use Product Reviews

In some companies, the CEO may feel the furthest away from the buyer, save for some distant investor or board member. But in the consumer age, it’s more important than…

social-media-junk

Social Media Monitoring is Junk

We are in the process of testing and introducing Version 2 of Channel Signal. In reviewing that performance, which is very good and getting great, I was reminded about the…