Some Reviews are Fake: Three Reasons that Doesn’t Matter
News Flash: There are Fake Reviews Out There. In 2016, Amazon made a big push to remove incentivized reviews from its platform. What it actually succeeded at doing is driving…
review analytics
New Features on the Channel Signal Platform
This month’s newest features continue to improve upon the best tools to benchmark your brand’s user experiences against the competition. For a demo of the new features, contact us! Multi-Select Fields…
How CEOs Can Use Product Reviews
In some companies, the CEO may feel the furthest away from the buyer, save for some distant investor or board member. But in the consumer age, it’s more important than…
Calculated Product Innovation vs. Visionary Ideas: The Dove Experiment
Beauty comes in all shapes and sizes, but do customers wish to be reminded of their differences? Dove’s limited edition collection of body wash bottles in the shape of different…
Aggregate & Analyze 100% of Your Product Reviews, From Anywhere
When You Only Measure Product Reviews on Your Own Website, You’re Only Getting the Tip of the Iceberg We all know the old iceberg metaphor. But how does it relate…
What Makes a Helpful Product Review?
Oftentimes, the first review we see isn’t the most recent review, but the most “helpful.” To some it may seem the most recent review is the most helpful, but Amazon and…
Social Media Monitoring is Junk
We are in the process of testing and introducing Version 2 of Channel Signal. In reviewing that performance, which is very good and getting great, I was reminded about the…