Advertising, in all its forms, isn’t working. Less than 25% of online consumers trust print ads. The numbers are even worse for digital ads (AdAge). Consumers are suspicious of claims…
In today’s landscape where retail stores are closing in droves, it takes a lot to stand out. Or maybe what it takes is something simple. Something as simple as understanding…
As we reported a year ago, over 20 major retailers made announcements of mass store closures in 2016. As 2017 rolled on, 37 major retailers shared closure plans with the…
According to a McKinsey survey, more than 25% of a company’s total revenue and profits come from the launch of new products. The same research also shows that more than…
Looking back at the topography of business in 2016, there’s one company that stands out above the rest as having successfully responded to a shifting market through an innovative approach…
We got incredible feedback from last month’s article about retail stores closing. Our list of 20 retailers shuttering doors en masse might be just the tip of the iceberg. We have an…
Update: See a timeline of retail store closures from 2016 to the first five weeks of 2018. Are retail stores going extinct? It’s beginning to look that way due to…
Consumer Reviews a Main Reason for Omni-Channel Shopping The need for product reviews when shopping only online is fairly obvious. Obscurity runs rampant when a product can’t be seen and…
While consumer product reviews run around 80% positive for all our clients, using the Channel Signal platform is often the first time our clients are exposed to significant numbers of…
On this Cyber Monday, we explore how much weight peer to peer conversations hold when it comes to consumer buying decisions. While many brands and retailers are heavily discounting to…