What is the 10/90 Rule of Reviews? [Infographic]
What percentage of your customers take the time to write a review? It’s a number most businesses could acquire with some ease. What we do know is that across industries,…
product reviews
Runner-to-Runner: Shoes Must Work With Custom Orthotics
This blog is part of a new Channel Signal series, Runner-to-Runner, where we examine topics and trends within the peer-to-peer conversation about running footwear. The full report can be downloaded…
Runner-to-Runner: Consumers Delighted with Great Fit “Out of the Box”
This blog is part of a new Channel Signal series, Runner-to-Runner, where we examine topics and trends within the peer-to-peer conversation about running goods through product reviews. Today’s topic is…
Runner-to-Runner: Laces Cause Frustration in Footwear Reviews
This blog is part of a new Channel Signal series, Runner-to-Runner, where we examine topics and trends within the peer-to-peer conversation about running goods through product reviews. Today’s topic is…
Scientists Say Reviews Predict Unsafe Foods. Here’s What Else Reviews Can Do.
This month, researchers from Boston University School of Medicine announced the findings of their product review research. Their conclusion? Product reviews can predict foods that are unsafe for human consumption….
And the Most Important Factor in Consumer Buying Decisions Behind Features and Price is….
A new global consumer survey conducted in 2019 has revealed that product reviews are the most important factor when making a purchase, next to features and price. Price and product…
5 Product Review Facts You Probably Didn’t Know [Infographic]
Updated June 2019 If you work for a product-focused, consumer-centric company and you aren’t measuring product reviews, you’ll want to pay attention to this infographic. Product reviews are widely used…
Dr. Bronner’s Grew Revenue 2963% in 20 Years With No Advertising
Dr. Bronner’s Loyalty Through the Ages A camping trip without a bottle of Dr. Bronner’s is like forgetting your sleeping bag. Peppermint. Sudsy. Easy on the environment. Around the campfire,…
Clean Consumer Feedback Data is Critical
Recently, we have been uncovering just how consumer product review data is driving business for today’s brands. We have also been amazed at the amount of bad data that companies…
Press Release: Park City Entrepreneur Writes Book About Consumer Reviews
After 15 years as an entrepreneur in the retail and consumer goods industry, Paul Kirwin, founder and CEO of Channel Signal, writes his first book about why consumer reviews matter in…
What the New Post-It Extreme Notes can Teach Brands About Audience Expansion
The original Post-It notes from 3M are a wonderful invention that solve real problems for home and office users. With the slogan “Make it Stick with Post-Its”, 3M plays on…
Competitive Product Benchmarking: Can You Answer These 20 Questions?
For product-focused marketers, designers and developers, it can be easy to get caught up in our own metrics. Looking at survey data, focus group results, internal analytics, customer service and…
