product performance

When using a review aggregation service to collect, measure and analyze your product reviews from multiple sites, you might notice some duplication from time to time. In fact, one of…

Beauty comes in all shapes and sizes, but do customers wish to be reminded of their differences? Dove’s limited edition collection of body wash bottles in the shape of different…

During the design and pre-launch phases of a new product, companies use a range of methods to gauge and predict consumer satisfaction, such as focus groups and surveys. This gives…

Product reviews address real issues faced by the customer. When leaving reviews, consumers take time to craft well thought out and detailed reviews. Unlike social posts which tend to be…