These Two Groups Amount to Your Most Powerful Sales Force
According to a McKinsey survey, more than 25% of a company’s total revenue and profits come from the launch of new products. The same research also shows that more than…
product launches
Calculated Product Innovation vs. Visionary Ideas: The Dove Experiment
Beauty comes in all shapes and sizes, but do customers wish to be reminded of their differences? Dove’s limited edition collection of body wash bottles in the shape of different…
Closing the Customer Feedback Loop
During the design and pre-launch phases of a new product, companies use a range of methods to gauge and predict consumer satisfaction, such as focus groups and surveys. This gives…
What Ever Happened to the Sun Chips® Compostable Bag?
File Under: Product Design Flaws In 2008, in a nod to the environment, Sun Chips® maker Frito-Lay® made their bags compostable. However, there was a fundamental design flaw. Once consumers…
Using Competitor Product Reviews as a Part of Product Development Strategy [VIDEO]
In today’s Whiteboard Wednesday, CEO Paul Kirwin discusses successful product development strategies. Well before a product is launched, there are some management steps you can take to ensure the product…