What the New Post-It Extreme Notes can Teach Brands About Audience Expansion
The original Post-It notes from 3M are a wonderful invention that solve real problems for home and office users. With the slogan “Make it Stick with Post-Its”, 3M plays on…
product development
Competitive Product Benchmarking: Can You Answer These 20 Questions?
For product-focused marketers, designers and developers, it can be easy to get caught up in our own metrics. Looking at survey data, focus group results, internal analytics, customer service and…
Featured Client: Stanley
Revolutionizing the Way People Enjoy Food & Beverage Stanley, a brand of Pacific Market International, is constantly working toward its vision of revolutionizing the way people enjoy food & beverage…
Hear CEO Paul Kirwin on the Channel Mastery Podcast
Kristin Carpenter-Ogden is the CEO and Founder of Verde Brand Communications, an award-winning communications and strategy firm with nearly 20 years of expertise. Kristin and Channel Signal CEO Paul Kirwin…
Product Design Awards vs. Product Reviews for Those Same Products
As we peruse the International Design Excellence Awards (IDEA) product design awards for 2017, we are awestruck at the ingenuity that has us saying over and over again, “why didn’t…
Your Company May Not Be as Buyer Centric as You Think
Most companies are still inside looking out. They are building products that they think consumers will buy. Sure, many get feedback from athletes, focus groups or surveys. But most of…
Calculated Product Innovation vs. Visionary Ideas: The Dove Experiment
Beauty comes in all shapes and sizes, but do customers wish to be reminded of their differences? Dove’s limited edition collection of body wash bottles in the shape of different…
Closing the Customer Feedback Loop
During the design and pre-launch phases of a new product, companies use a range of methods to gauge and predict consumer satisfaction, such as focus groups and surveys. This gives…
Two KPIs Your Company Is Overlooking [VIDEO]
The odds are your company is measuring all types of KPIs (Key Performance Indicators). From Inventory Churn, Market Share, Conversion, Daily Sales, Gross Revenue and a host of others, you…
What are you Missing by Not Measuring Product Reviews? [INFOGRAPHIC]
No matter where Americans make their purchases—online, mobile, or retail stores—product reviews are the common denominator. 90% of shoppers use them in their decision-making process. With something so powerful influencing…
What do Brands do with Online Product Reviews? [VIDEO]
It’s clear that consumer generated product reviews are getting more attention by consumers and the brands they write about. And yes, reviews are now considered a key metric when a company…
Measuring Consumer Product Reviews is a Gift to These 4 Departments [VIDEO]
The gift-giving season of 2015 has come to an end. Your company has likely been on vacation for the better part of the last month, but as you get back…
