peer to peer communication

Are you getting pressure to measure sales and sales alone? Revenue and Profit are critical metrics, no doubt. Unfortunately they are they are focused on the past. A sale does…

My wife and I were watching television (the old fashioned cable kind) the other night. Each 3-minute commercial break was our cue to get up and do other things. Time…

This blog is part of a new Channel Signal series, Runner-to-Runner, where we examine topics and trends within the peer-to-peer conversation about running footwear. The full report can be downloaded…

This blog is part of a new Channel Signal series, Runner-to-Runner, where we examine topics and trends within the peer-to-peer conversation about running goods through product reviews. Today’s topic is…

This blog is part of a new Channel Signal series, Runner-to-Runner, where we examine topics and trends within the peer-to-peer conversation about running goods through product reviews. Today’s topic is…

Advertising, in all its forms, isn’t working. Less than 25% of online consumers trust print ads. The numbers are even worse for digital ads (AdAge). Consumers are suspicious of claims…

Most companies are still inside looking out. They are building products that they think consumers will buy. Sure, many get feedback from athletes, focus groups or surveys. But most of…

It’s difficult to believe it’s been a year since we recapped the top outdoor stories of 2013. Time sure does fly when you’re having fun in the outdoors. Alas, it’s time…

CamelBak has embarked on an ambitious expansion strategy with its new home water filtration pitcher, called the Relay, which has debuted at Target, Amazon, Bed Bath & Beyond and CamelBak.com….

There are new rules of the game in the retail world, and it’s time to start playing by them or risk being demoted to the little leagues. Brands not playing…

On this Cyber Monday, we explore how much weight peer to peer conversations hold when it comes to consumer buying decisions. While many brands and retailers are heavily discounting to…

Let’s get a definition together before we address this subject. Peer-to-Peer Conversations, in this context, are unfiltered communication between two people. It is real. It is not influenced by a…