Advertising, in all its forms, isn’t working. Less than 25% of online consumers trust print ads. The numbers are even worse for digital ads (AdAge). Consumers are suspicious of claims…
Most companies are still inside looking out. They are building products that they think consumers will buy. Sure, many get feedback from athletes, focus groups or surveys. But most of…
It’s difficult to believe it’s been a year since we recapped the top outdoor stories of 2013. Time sure does fly when you’re having fun in the outdoors. Alas, it’s time…
CamelBak has embarked on an ambitious expansion strategy with its new home water filtration pitcher, called the Relay, which has debuted at Target, Amazon, Bed Bath & Beyond and CamelBak.com….
There are new rules of the game in the retail world, and it’s time to start playing by them or risk being demoted to the little leagues. Brands not playing…
On this Cyber Monday, we explore how much weight peer to peer conversations hold when it comes to consumer buying decisions. While many brands and retailers are heavily discounting to…
Let’s get a definition together before we address this subject. Peer-to-Peer Conversations, in this context, are unfiltered communication between two people. It is real. It is not influenced by a…