Channel Signal 2019 Year in Review
Or should we say “Year in Reviews”? Channel Signal is all about finding the gold in your product reviews. And it goes beyond the stars. See what we’ve been up…
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From Mother’s Day to Back to School: The Bigger Meaning for Brands
While the the end-of-year holidays are the most talked about selling time for brands, there’s another period that offers some important marketing dates: summertime. This selling season is upon us,…
Dr. Bronner’s Grew Revenue 2963% in 20 Years With No Advertising
Dr. Bronner’s Loyalty Through the Ages A camping trip without a bottle of Dr. Bronner’s is like forgetting your sleeping bag. Peppermint. Sudsy. Easy on the environment. Around the campfire,…
Clean Consumer Feedback Data is Critical
Recently, we have been uncovering just how consumer product review data is driving business for today’s brands. We have also been amazed at the amount of bad data that companies…
New Platform Features Help with Workflow and Visuality
Two exciting new features are available now on the Channel Signal Platform! These enhancements continue to improve upon the best tools to benchmark your brand’s user experiences with the competition….
Why You Never Want 100% 5 Star Reviews
Product reviews are the not-so-secret weapon of today’s shoppers. Armed with access to web-based opinions on every connected device, today’s consumers are more empowered than ever before. It’s time for…
Featured Client: Stanley
Revolutionizing the Way People Enjoy Food & Beverage Stanley, a brand of Pacific Market International, is constantly working toward its vision of revolutionizing the way people enjoy food & beverage…
Are Most Reviews Either Very Positive or Very Negative?
In a number of different conversations recently, I’ve heard people state their belief that reviews are polarized, meaning they’re either glowing or bashing, with little in between. Then came this…
Hear CEO Paul Kirwin on the Channel Mastery Podcast
Kristin Carpenter-Ogden is the CEO and Founder of Verde Brand Communications, an award-winning communications and strategy firm with nearly 20 years of expertise. Kristin and Channel Signal CEO Paul Kirwin…
Product Design Awards vs. Product Reviews for Those Same Products
As we peruse the International Design Excellence Awards (IDEA) product design awards for 2017, we are awestruck at the ingenuity that has us saying over and over again, “why didn’t…
From Amazon Basics to Cat & Jack: In a Brand Agnostic World, Who Are Your Competitors?
Who are your competitors in 2018? I’ll start with a quick story that isn’t too much of a digression. I have an avocado waste problem. I love to eat them…
How to Benchmark the Voice of the Customer
Companies spend millions of dollars on Voice of the Customer (VOC) tools. The goal? Understand their customers and prospects in order to improve products, customer service, messaging and marketing. These tools…
