marketing

We’ve been talking a lot recently about ads vs. reviews. One is big budget, the other is high trust. There’s no more famously big budget ad than a Super Bowl…

Or should we say “Year in Reviews”? Channel Signal is all about finding the gold in your product reviews. And it goes beyond the stars. See what we’ve been up…

At Channel Signal, we believe that if a customer takes the time to write a product review, a brand should know what it says. What does that have to do…

While the the end-of-year holidays are the most talked about selling time for brands, there’s another period that offers some important marketing dates: summertime. This selling season is upon us,…

For product-focused marketers, designers and developers, it can be easy to get caught up in our own metrics. Looking at survey data, focus group results, internal analytics, customer service and…

Kristin Carpenter-Ogden is the CEO and Founder of Verde Brand Communications, an award-winning communications and strategy firm with nearly 20 years of expertise. Kristin and Channel Signal CEO Paul Kirwin…

In today’s landscape where retail stores are closing in droves, it takes a lot to stand out. Or maybe what it takes is something simple. Something as simple as understanding…

Brands have been catching on to the power of measuring the buyer voice through product reviews. And now, so is the media. The Ecommerce Conversations podcast, which “interviews interesting personalities in…

Paul Kirwin to present among leaders from GE, Twitter, Pandora, Intel, Microsoft and Facebook Bringing together Chief Marketing Officers from major U.S. and global brands, Incite Marketing Summit West is…

After much research Channel Signal has come to the conclusion that, 5% of buyers generally write product reviews.  Now, this percentage varies widely and depends on price and momentum (either…

With a wealth of data at their fingertips but the continued desire to touch, see and discuss a product, consumers have embraced the omni-channel approach when shopping. This means they…

The word is out about product reviews. Not only is it vital that you collect them on your own e-commerce site, monitoring product reviews across all sites has become a key…