Ways to Gain Control Over Your Brand’s Amazon Product Detail Page
At Channel Signal, we believe that if a customer takes the time to write a product review, a brand should know what it says. What does that have to do…
marketing
From Mother’s Day to Back to School: The Bigger Meaning for Brands
While the the end-of-year holidays are the most talked about selling time for brands, there’s another period that offers some important marketing dates: summertime. This selling season is upon us,…
Competitive Product Benchmarking: Can You Answer These 20 Questions?
For product-focused marketers, designers and developers, it can be easy to get caught up in our own metrics. Looking at survey data, focus group results, internal analytics, customer service and…
Hear CEO Paul Kirwin on the Channel Mastery Podcast
Kristin Carpenter-Ogden is the CEO and Founder of Verde Brand Communications, an award-winning communications and strategy firm with nearly 20 years of expertise. Kristin and Channel Signal CEO Paul Kirwin…
Home Depot Continues to Show it Understands Consumers
In today’s landscape where retail stores are closing in droves, it takes a lot to stand out. Or maybe what it takes is something simple. Something as simple as understanding…
Hear Channel Signal Founder Paul Kirwin on “Ecommerce Conversations” [Podcast]
Brands have been catching on to the power of measuring the buyer voice through product reviews. And now, so is the media. The Ecommerce Conversations podcast, which “interviews interesting personalities in…
Channel Signal CEO Paul Kirwin to Speak at Incite Marketing Summit
Paul Kirwin to present among leaders from GE, Twitter, Pandora, Intel, Microsoft and Facebook Bringing together Chief Marketing Officers from major U.S. and global brands, Incite Marketing Summit West is…
Leveraging the Voice of the Buyer
After much research Channel Signal has come to the conclusion that, 5% of buyers generally write product reviews. Now, this percentage varies widely and depends on price and momentum (either…
How Consumers Use Product Reviews in Today’s Omni-Channel Environment
With a wealth of data at their fingertips but the continued desire to touch, see and discuss a product, consumers have embraced the omni-channel approach when shopping. This means they…
5 Ways Marketers are Using Product Reviews in Advertising
The word is out about product reviews. Not only is it vital that you collect them on your own e-commerce site, monitoring product reviews across all sites has become a key…
Owlet Case Study: How Do You Know If Your Marketing Message Is Working?
Your company has spent thousands if not millions trying to develop an image of your product, but is it working? “Half the money I spend on advertising is wasted, the…
U.S. Advertising Statistics Wildly Out of Touch with Consumers
U.S. advertising statistics are drastically out of touch with what consumers trust when making a purchasing decision. Brands in the United States are spending more on advertising than any other country…
