fake reviews

Product reviews are the not-so-secret weapon of today’s shoppers. Armed with access to web-based opinions on every connected device, today’s consumers are more empowered than ever before. It’s time for…

News Flash: There are Fake Reviews Out There. In 2016, Amazon made a big push to remove incentivized reviews from its platform. What it actually succeeded at doing is driving…

When using a review aggregation service to collect, measure and analyze your product reviews from multiple sites, you might notice some duplication from time to time. In fact, one of…

Since the dawn of the Internet, people have been trying to be something they’re not. This cartoon from 1993 has always been one of my favorites, as it highlights the…

The Trolls have been out in full force recently, and we aren’t referring to the movie which capitalizes on nostalgia from my childhood. No, we’re talking about the Amazon Review Trolls….

They say money can buy anything, and that includes positive reviews for your product. However, Amazon is suing 1,114 “John Does” who have written ‘false’ product reviews via the site…