customer service

A lot of information is at the fingertips of consumers, and product reviews are one of the most useful tools in the consumer toolbox. We go so far as to…

Haters Gonna Hate (but some people have genuine problems with your product, and then your brand.) Haters. Even the best brands in the world have them. Take Apple for example….

After much research Channel Signal has come to the conclusion that, 5% of buyers generally write product reviews.  Now, this percentage varies widely and depends on price and momentum (either…

Like every year, U.S. retail sales are predicted to spike as we enter the fourth quarter. Over the last five calendar years, sales in the 4th quarter have gone up an…

As a 240 year old company, you can imagine Birkenstock has had to overcome a gamut of issues in its lifetime. In today’s changing face of global e-commerce, Birkenstock has been presented…

No matter where Americans make their purchases—online, mobile, or retail stores—product reviews are the common denominator. 90% of shoppers use them in their decision-making process. With something so powerful influencing…

It’s clear that consumer generated product reviews are getting more attention by consumers and the brands they write about. And yes, reviews are now considered a key metric when a company…

The gift-giving season of 2015 has come to an end. Your company has likely been on vacation for the better part of the last month, but as you get back…

If I had a nickel for every company who’s said they don’t need to measure consumer feedback because they “read reviews every day”, I’d have at least a five-spot. Coffee,…

We don’t usually like to call out companies for what appears to be an obvious oversight, but in this case we just couldn’t help it. There are some major corporations…

Many companies spend 80% of their time gathering analytics, and only 20% acting on their findings. We argue that this 80/20 rule should be flipped. Your team’s valuable time shouldn’t…

    79% of all consumers read product reviews early in their decision making process. And there is plenty of review information out there, most of the time published by…